ppi Media online hype-regional online ad project

Hyper-regional online ads for Team Beverage 

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"Online marketing has now become a further pillar in our digital business development," explains Nicolas Sonnenberg, head of Retail at Team Beverage. Photo ppi Media

27 August 2020. Team Beverage is the leading procurement, distribution, marketing, and service platform for Germany’s beverage industry. ppi Media has developed an innovative concept with Team Beverage Einzelhandel to automatically provide the customers of specialist beverage stores with centrally controlled, hyper-regional and targeted ads on Google and Facebook. ppi Media is currently developing a software solution to realize the new online initiative. The joint project was launched with Team Beverage on 13 August 2020.

Team Beverage is an associated group and independent platform that brokers, markets, and distributes 3.9 billion products every year. Team Beverage has been working with ppi Media to develop and establish an innovative concept for automated, hyper-regional ads on Google and Facebook to better support beverage stores and retail chains that work with the company.

The plan is to display online ads for specific offers at the specialist beverage stores marketed by Team Beverage in each retailer’s immediate vicinity within the large Google and Facebook advertising networks. The ads will be created automatically with the appropriate information from a central Team Beverage database. And a relevant landing page will also be generated automatically for each ad to provide end customers with further information. The landing pages may also contain QR codes or electronic coupons for customers to redeem an offer in-store.

The project managers at Team Beverage expect the solution to generate a significant increase in sales for their own company and specialist beverage stores. “Team Beverage and ppi Media have developed a completely innovative concept. Thanks to our centrally controlled online ads, we can promote offers and display targeted ads for our customers on Google and Facebook in the immediate vicinity of each retailer, which is ultimately where customers will take advantage of the offers. Social media and online marketing have now become a further pillar in our digital business development,” explains Nicolas Sonnenberg, head of Retail at Team Beverage.

The COO of ppi Media, Manuel Scheyda, shares his views on the project, “We’ve been digitizing and automating workflows for media companies for 35 years. It’s in our blood. We’re now making our wealth of experience available to customers from other sectors and working with them to develop innovative digitization concepts. We’re delighted to be working with Team Beverage Einzelhandel on our latest digitization project. The concept of significantly simplifying the publication of online ads for companies has met with great interest in many sectors.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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