Digital label presses have delivered smiles during the pandemic

Label industry review – Let’s reveal those who heal

Reveal those who heal, digitally produced stickers help identify health workers and bring a smile to Covid-19 patients. image website
Reveal those who heal, digitally produced stickers help identify health workers and bring a smile to Covid-19 patients. image website

Digital print and digital label presses have been useful during the pandemic because they could be run by a single person, didn’t need plates to be made and the prepress design and workflow could be done by an operator working from home. Labels for multiple SKUs with short-runs and even those including variable end-of-line markings could be printed.

In India, digital printers have also brought a much-needed smile to front line health workers, nurses, doctors, and their Covid-19 patients. As Dr Sharmila said, “If I can’t recognize my staff, I can only imagine how patients must feel having nurses and physicians coming in and not being able to differentiate who is who.” she says. Her idea was simple: have staff members stick smiling pictures of themselves so that patients can see their faces.

A special website and process was established by several partners including HP printers which delivers stickers free of charge to the doorsteps of health workers. The site says, “We needed special material in accordance with the standards of the medical center, and we decided to go ahead with HP’s Indigo Prints, printed on a special environment-friendly media appropriate for use in sensitive environments like hospitals and flights.”

Unit assistant Jagan says it’s also helpful among staff members, who may not immediately recognize who is working alongside them. “It’s nice for co-workers to be able to see a friend who is still here.”

But the focus is on making the patients feel as comfortable as possible. “We’re the only ones the patients have right now, so when you smile behind your protective equipment, you hope your eyes are showing it,” Pankaj from Vysmo says. “But at least in the picture, it’s a reflection of your eyes and smile, the care, the comfort you want to offer patients knowing their families are not able to be with them.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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