The Future of News in India

Sustaining credible print and digital journalism

Indian news media in print| print media
Indian print news media in recovery mode

Sustaining credible print journalism and orienting digital news to the public good is an aim of a report by the Vidhi Centre for Legal Policy based in New Delhi. It develops a roadmap of legal reforms to facilitate the transition of high-quality print journalism into the era of digital communications in a manner that furthers the public good. The authors are Akriti Gaur, Aniruddh Nigam and Sreyan Chatterjee.

Note – The 70-page report can be downloaded free of charge from the Vidhi Centre for Policy Research website . What we are reproducing below is the summary as published by the authors, but after a brief look, we can say that it covers the legal framework and the business model including state subsidies under which the news media in India functions. It also cites relevant research by other organizations. The report should be made the framework for a serious discussion in the industry.

The news industry today stands at a vital crossroads. The worsening economic health of print journalism threatens its ability to credibly inform the public and act as an institutional check upon power. The environment of digital news, on the other hand, operates in a vacuum of regulation. The emergence of a post-truth paradigm in public communications and the widespread proliferation of misinformation are barriers to realizing the benefits of digital news distribution. Vidhi’s new report ‘The Future of News in India: Sustaining Credibility in an Age of Digital Transformation’ aims to ensure that high-quality journalism can transition into the era of digital communications in a manner that aligns with the public good. The report examines the digital transformation of the Indian news environment from a regulatory perspective.

Research focus

1. News and the internet: An inquiry into how the print news industry has evolved in the internet era.

2. News on the internet: An analysis of the state of news on digital mediums such as online websites, social media platforms, and news aggregators.


Recommendations of the report are geared towards:

1. Sustaining credible print journalism

2. Orienting digital news to the public good


1. Institutional reforms: The Ministry of Information & Broadcasting’s Department of Audio-Visual Promotion (DAVP) is a crucial node in channeling state support to newspapers in the form of advertisements. The department must be provided institutional autonomy from bureaucratic control, and measures to bring about transparency and accountability should be introduced. This would channel state support to newspapers in an equitable and transparent manner.

2. Checking the dominance of online advertising platforms: The advertisement-revenue model for digital news may be displaying indications of market failure. To orient the market for digital news towards the public good, the role, and practices of online advertising platforms must be systematically studied by a specialized authority. An investigation by the Competition Commission of India into the dominance of online advertising platforms could be a starting point.

3. Enacting comprehensive light-touch measures to address misinformation: The entire chain of misinformation needs to be addressed in order to effectively tackle the crisis of misinformation. The report suggests a range of legislative, co-regulatory and voluntary measures which provide an integrated framework to prevent the spread of misinformation and enhance reader literacy.

4. Imposing appropriate responsibilities on digital news entities: The legal vacuum for digital news needs to be filled in a manner that is sensitive to the nuances of online discourse. The report recommends granting limited powers to the Press Council of India, in conjunction with a voluntary registration procedure and the development of a brief, accessible code of conduct as a mechanism for the imposition of editorial responsibility. The role of online platforms in the distribution of news should be addressed through targeted interventions based on the design aspects of such platforms.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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