The Future of News in India

Sustaining credible print and digital journalism

Indian news media in print| print media
Indian print news media in recovery mode

Sustaining credible print journalism and orienting digital news to the public good is an aim of a report by the Vidhi Centre for Legal Policy based in New Delhi. It develops a roadmap of legal reforms to facilitate the transition of high-quality print journalism into the era of digital communications in a manner that furthers the public good. The authors are Akriti Gaur, Aniruddh Nigam and Sreyan Chatterjee.

Note – The 70-page report can be downloaded free of charge from the Vidhi Centre for Policy Research website . What we are reproducing below is the summary as published by the authors, but after a brief look, we can say that it covers the legal framework and the business model including state subsidies under which the news media in India functions. It also cites relevant research by other organizations. The report should be made the framework for a serious discussion in the industry.

The news industry today stands at a vital crossroads. The worsening economic health of print journalism threatens its ability to credibly inform the public and act as an institutional check upon power. The environment of digital news, on the other hand, operates in a vacuum of regulation. The emergence of a post-truth paradigm in public communications and the widespread proliferation of misinformation are barriers to realizing the benefits of digital news distribution. Vidhi’s new report ‘The Future of News in India: Sustaining Credibility in an Age of Digital Transformation’ aims to ensure that high-quality journalism can transition into the era of digital communications in a manner that aligns with the public good. The report examines the digital transformation of the Indian news environment from a regulatory perspective.

Research focus

1. News and the internet: An inquiry into how the print news industry has evolved in the internet era.

2. News on the internet: An analysis of the state of news on digital mediums such as online websites, social media platforms, and news aggregators.


Recommendations of the report are geared towards:

1. Sustaining credible print journalism

2. Orienting digital news to the public good


1. Institutional reforms: The Ministry of Information & Broadcasting’s Department of Audio-Visual Promotion (DAVP) is a crucial node in channeling state support to newspapers in the form of advertisements. The department must be provided institutional autonomy from bureaucratic control, and measures to bring about transparency and accountability should be introduced. This would channel state support to newspapers in an equitable and transparent manner.

2. Checking the dominance of online advertising platforms: The advertisement-revenue model for digital news may be displaying indications of market failure. To orient the market for digital news towards the public good, the role, and practices of online advertising platforms must be systematically studied by a specialized authority. An investigation by the Competition Commission of India into the dominance of online advertising platforms could be a starting point.

3. Enacting comprehensive light-touch measures to address misinformation: The entire chain of misinformation needs to be addressed in order to effectively tackle the crisis of misinformation. The report suggests a range of legislative, co-regulatory and voluntary measures which provide an integrated framework to prevent the spread of misinformation and enhance reader literacy.

4. Imposing appropriate responsibilities on digital news entities: The legal vacuum for digital news needs to be filled in a manner that is sensitive to the nuances of online discourse. The report recommends granting limited powers to the Press Council of India, in conjunction with a voluntary registration procedure and the development of a brief, accessible code of conduct as a mechanism for the imposition of editorial responsibility. The role of online platforms in the distribution of news should be addressed through targeted interventions based on the design aspects of such platforms.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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