Pune’s Ganesh Printers enters digital print with Canon imagePRESS C710

New Canon digital press installed in early August

Kalyan Maid, owner of Ganesh Printers, with the new Canon imagePRESS C710
Kalyan Maid, owner of Ganesh Printers, with the new Canon imagePRESS C710

Pune-based Ganesh Printers recently began digital printing with the commissioning of a brand-new Canon imagePRESS C710 production printer. The decade-old print service provider offered offset printing services till early this month while the digital print work was outsourced. Ganesh Printers has a Swift 4-color offset press on the offset printing side.

“Over the years we saw print run lengths were shortening. Since it was becoming unviable to use the offset press, all the short-run jobs were outsourced to a third party. Earlier this year, we thought it was time for us to get a digital press to serve our customers better. Not only could we service the customer needs better, but we could also produce the work faster,” Kalyan Maid, owner of Ganesh Printers, said.

Maid said that his first experience of the imagePRESS C710 was at the printer where he was outsourcing the digital print jobs. “I saw that the press offered great quality, and I was impressed with the technology on offer.”

The imagePRESS C710 can print at speeds of 70 pages per minute with a combined resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of paper stocks such as plain, heavy, coated, and specialty, and from A4 to 13 x 51-inches in sheet size. In addition to its EFI Fiery G250 kit, the digital press also comes with the option of having an IPR kit for printers who want a more economical option. Ganesh Printers, however, opted for the EFI Fiery kit and a paper deck.

Maid is optimistic that he will soon be able to print about 1,000 impressions daily. Ganesh Printers prints items such as visiting cards, invitation cards, brochures, and leaflets. In addition to offset and digital printing services, Ganesh Printers also offers flex signage printing services for which he utilizes a Konica Minolta 512 printer.

Pre-lockdown levels expected by November 

During the early phases of the lockdown, Ganesh Printers was not operational. However, since the first phase of unlocking, it has seen workload increase gradually. Maid expects business to get back to pre-lockdown levels in a couple of months.

“Many businesses have opened up in July and August, and we see an increase in demand for print, but the cash business is still low, and customers want credit. I think things should get back to pre-lockdown levels by November,” he says.

Kalyan Maid, owner of Ganesh Printers with Canon imagePRESS C710

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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