PRINTING United 2020 in Atlanta canceled

Working towards moving to an online experience

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PRINTING
PRINTING United 2020 canceled

PRINTING United’s in-person expo in Atlanta scheduled to take place from 21 to 23 October 2020 has been canceled. It will now be an online experience. A statement on the PRINTING United website from Ford Bowers, president and chief executive officer of the PRINTING United Alliance said, “We hope this message finds each of you and your staff healthy and well. As the COVID-19 pandemic continues to disrupt our lives and businesses, PRINTING United and our great industry are not immune to such intrusion. It is with great disappointment to announce that we have made the difficult decision to cancel this year’s in-person expo in Atlanta.

“The unavoidable decision comes after extensive conversations, surveys, and projections that we have been navigating since the onset of the COVID-19 pandemic. These conversations were held with numerous entities surrounding all aspects of the show, including the team at Georgia World Congress Center, the city of Atlanta, Johns Hopkins Center for Health Security specializing in mass gatherings, and local authorities. The health and safety of all our attendees and exhibitors remain paramount.

“The decision to cancel this event did not come easily and we have waited as long as possible before costs and implications will begin to impact our exhibitors and attendees. Many factors are unfortunately out of our control, including travel restrictions and federal, state, and local governmental regulations, as well as the potential for another spike in COVID-19 occurrences. These factors have made it nearly impossible to hold the event in person.

“We have been humbled by the volume of exhibitors and partners who have wholeheartedly expressed the desire and need for PRINTING United to take place in order for their businesses to continue the progression out of this disruption, especially after such a successful PRINTING United showcase in 2019. Even without a show, we will not be discouraged.”

“According to the consensus of economists surveyed by The Wall Street Journal, they expect the American economy to grow robustly in 2021 — by its fastest pace in nearly 40 years. That will give the printing industry a big boost, flipping the mindset from cost reduction and survival to capital investment and growth.” — Andy Paparozzi, chief economist, PRINTING United Alliance.

“With that in mind, we now turn our attention to helping the entire industry prepare for the recovery. While recreating the experience of being together under one roof is a challenge, we can certainly do the next best thing…create a comprehensive online experience like no other! By combining the strengths of our combined PRINTING United Alliance and NAPCO Media organizations, we are already working diligently to launch a unique PRINTING United experience to connect attendees with exhibitors and their latest technologies. Details will be forthcoming on this very shortly.

We cannot thank you enough for your unwavering support and look forward to sharing more details about the online event to come.

So, in 2020, we will remain Bigger.Better.Together,” the statement ends.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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