PRINTING United 2020 in Atlanta canceled

Working towards moving to an online experience

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PRINTING
PRINTING United 2020 canceled

PRINTING United’s in-person expo in Atlanta scheduled to take place from 21 to 23 October 2020 has been canceled. It will now be an online experience. A statement on the PRINTING United website from Ford Bowers, president and chief executive officer of the PRINTING United Alliance said, “We hope this message finds each of you and your staff healthy and well. As the COVID-19 pandemic continues to disrupt our lives and businesses, PRINTING United and our great industry are not immune to such intrusion. It is with great disappointment to announce that we have made the difficult decision to cancel this year’s in-person expo in Atlanta.

“The unavoidable decision comes after extensive conversations, surveys, and projections that we have been navigating since the onset of the COVID-19 pandemic. These conversations were held with numerous entities surrounding all aspects of the show, including the team at Georgia World Congress Center, the city of Atlanta, Johns Hopkins Center for Health Security specializing in mass gatherings, and local authorities. The health and safety of all our attendees and exhibitors remain paramount.

“The decision to cancel this event did not come easily and we have waited as long as possible before costs and implications will begin to impact our exhibitors and attendees. Many factors are unfortunately out of our control, including travel restrictions and federal, state, and local governmental regulations, as well as the potential for another spike in COVID-19 occurrences. These factors have made it nearly impossible to hold the event in person.

“We have been humbled by the volume of exhibitors and partners who have wholeheartedly expressed the desire and need for PRINTING United to take place in order for their businesses to continue the progression out of this disruption, especially after such a successful PRINTING United showcase in 2019. Even without a show, we will not be discouraged.”

“According to the consensus of economists surveyed by The Wall Street Journal, they expect the American economy to grow robustly in 2021 — by its fastest pace in nearly 40 years. That will give the printing industry a big boost, flipping the mindset from cost reduction and survival to capital investment and growth.” — Andy Paparozzi, chief economist, PRINTING United Alliance.

“With that in mind, we now turn our attention to helping the entire industry prepare for the recovery. While recreating the experience of being together under one roof is a challenge, we can certainly do the next best thing…create a comprehensive online experience like no other! By combining the strengths of our combined PRINTING United Alliance and NAPCO Media organizations, we are already working diligently to launch a unique PRINTING United experience to connect attendees with exhibitors and their latest technologies. Details will be forthcoming on this very shortly.

We cannot thank you enough for your unwavering support and look forward to sharing more details about the online event to come.

So, in 2020, we will remain Bigger.Better.Together,” the statement ends.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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