Printing Branch uses QIPC printing automation for quality printing

Pleased with the speed, stability & efficiency

A look at the Printing Branch printing plant

Printing Branch, part of Gansu Daily Newspaper Group, has been using Q.I. Press Controls’ (QIPC) automatic color register system mRC-3D for over a year. The Chinese printing company is pleased with the speed, stability, and efficiency gains that the automation of the Dutch specialist for the printing industry has yielded for their production process.

Price winning printing group

The investment in new press automation, in 2019, of Printing Branch, was part of a large-scale modernization within the company. Printing Branch combines newspaper and commercial book printing and is the largest newspaper printer in the northwestern provinces of China. It currently prints more than 60 newspapers and magazine titles, including People’s Daily, Gansu Daily, Global Times, and Lanzhou Morning News. The group has already received several awards for the high quality of their printing. “We focus on our customers, consider green development important and give priority to quality,” explains Lan Ning, deputy manager of Printing Branch, choosing QIPC. “We constantly make our employees aware of the importance of quality and environmental protection and consider it important with our partners”.

Speed, stability, efficiency

Printing Branch now has four QIPC installations at its disposal, one on a 2010 Goss Magnum 45 press, one on a 2015 Goss Magnum 45 press, and two on a 2019 Goss CC system. “Thanks to QIPC’s continuous investment in new technology, the system is very user-friendly,” says Lan Ning. “The advantages of the mRC-3D system are the speed with which everything works, the stability and the reliability. In addition, we can work more efficiently and the workload of the operators has been reduced”.

Chinese market

QIPC remains very active in the Chinese market. The local head office was replaced by intensive cooperation with local agents such as Gämmerler, an agent who knows the Chinese market and all its needs through and through. The order placed by Printing Branch more than a year ago was the first success of that collaboration. “We still see a lot of potential in the Chinese market,” says Erwin van Rossem, director of Global Sales & Marketing at QIPC. “So we remain active there, even in this challenging period. We see the positive feedback from Printing Branch as encouragement.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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