Printing Branch uses QIPC printing automation for quality printing

Pleased with the speed, stability & efficiency

A look at the Printing Branch printing plant

Printing Branch, part of Gansu Daily Newspaper Group, has been using Q.I. Press Controls’ (QIPC) automatic color register system mRC-3D for over a year. The Chinese printing company is pleased with the speed, stability, and efficiency gains that the automation of the Dutch specialist for the printing industry has yielded for their production process.

Price winning printing group

The investment in new press automation, in 2019, of Printing Branch, was part of a large-scale modernization within the company. Printing Branch combines newspaper and commercial book printing and is the largest newspaper printer in the northwestern provinces of China. It currently prints more than 60 newspapers and magazine titles, including People’s Daily, Gansu Daily, Global Times, and Lanzhou Morning News. The group has already received several awards for the high quality of their printing. “We focus on our customers, consider green development important and give priority to quality,” explains Lan Ning, deputy manager of Printing Branch, choosing QIPC. “We constantly make our employees aware of the importance of quality and environmental protection and consider it important with our partners”.

Speed, stability, efficiency

Printing Branch now has four QIPC installations at its disposal, one on a 2010 Goss Magnum 45 press, one on a 2015 Goss Magnum 45 press, and two on a 2019 Goss CC system. “Thanks to QIPC’s continuous investment in new technology, the system is very user-friendly,” says Lan Ning. “The advantages of the mRC-3D system are the speed with which everything works, the stability and the reliability. In addition, we can work more efficiently and the workload of the operators has been reduced”.

Chinese market

QIPC remains very active in the Chinese market. The local head office was replaced by intensive cooperation with local agents such as Gämmerler, an agent who knows the Chinese market and all its needs through and through. The order placed by Printing Branch more than a year ago was the first success of that collaboration. “We still see a lot of potential in the Chinese market,” says Erwin van Rossem, director of Global Sales & Marketing at QIPC. “So we remain active there, even in this challenging period. We see the positive feedback from Printing Branch as encouragement.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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