GMG ColorServer is now addressing an even broader user base and, therefore relies on three solutions for different areas of the graphic arts industry, ColorServer Conventional, ColorServer Digital and ColorServer Multicolor.
“We basically work very closely with our clients,” says Peter Schoeffler, responsible Product manager at GMG. “Customer feedback has shown that we can support users with different challenges much better with three tailor-made solutions. From now on, we are targeting the following market segments: conventional printing, digital printing with both CMYK and Multicolor presses, and we are addressing customers who print cross-process using spot colors – primarily from the packaging industry.”
All three solutions contain the award-winning profiling technology OpenColor, which is both simple and intuitive to use – even more so with SmartProfiler. Custom profiles are easily created to allow for unusual paper tones or adapting to printing processes such as flexo print. Another advantage is the central color database. The information stored here is not only used for data preparation, but it can also be called up by ColorProof. GMG ColorServer delivers automation and consistent results for all three segments.
ColorServer Conventional primarily ensures the efficient handling of third-party data – both in commercial printing and in CMYK packaging printing. Different input data are converted to any desired industry standard using the superior MX technology via a hot folder. As an integrated technology, GMG OpenColor also enables conversion to accommodate paper types that are not covered by common industry- or individual house standards. The functionality of GMG InkOptimizer is also part of the solution – saving ink and stabilizing the print process.
GMG ColorServer Digital is specifically aimed at customers with digital four-color presses. Large-format users and customers who work in the low-volume packaging sector, in commercial digital- or in personalized printing are addressed here. With the seamlessly integrated SmartProfiler, digital printing machines can now be fingerprinted very easily. And thanks to the direct connection to OpenColor, users benefit from the patented and award-winning profiling technology based on spectral measurement data.
ColorServer Multicolor primarily addresses users in the packaging industry. Digital printing is becoming increasingly important here. Instead of using spot colors, brand colors must now be displayed with a fixed ink set. “To achieve consistent results across all processes – digital and conventional – there is no way around ColorServer Multicolor,” explains Peter Schoeffler. “Jobs can now print on any press available, delivering welcome flexibility in the pressroom. And Multicolor creates opportunities: achieving increased vibrancy in images or accurately matching brand colors.” In addition to qualitative aspects, GMG also underlines the economic benefits of the new generation ColorServer. GMG promises to contribute significantly to increase the capacity of digital printing presses with ColorServer and to define the future of the entire industry with Multicolor.
GMG has created a website specifically for the future topic of Multicolor: multicolor.gmgcolor.com. Interested parties will find information and can register for a Multicolor webinar free of charge.
Further information on GMG ColorServer can be found at www.gmgcolor.com/products/colorserver and via the following e-mail address: firstname.lastname@example.org.