Fujifilm India announces new Acuity book

Free download available

Hard copies on request

Fujifilm India has released a 92-page book that focuses on the Fujifilm Acuity flatbed printer series. The book is available to download free of charge, with hard copies distributed on request. According to the company, the book begins by outlining the technical advancements of the Acuity followed by an insight into potential applications together with real-life customer case studies. It looks at the market for a high-quality sign and display work – such as safety and social distancing signage where demand is currently increasing – while also exploring the profitable vertical markets of interior decor, metal decoration, packaging prototypes, membrane switch graphic overlays, thermoformed plastics, and creative effects.

Compared to screen and litho printing, digital inkjet delivers an equivalent level of output quality with superior ease-of-use and flexibility, the company said. Acuity users may also discover environmental benefits over other technologies thanks to the system’s extensive material compatibility.

“We are all, of course, familiar with printing for retail display and exhibitions, but as those markets are in a period of emergency, the forward-thinking PSP needs to look beyond their regular everyday print production and explore new opportunities,” S.M. Ramprasad, executive vice president at Fujifilm India, comments. “Sustainability is another important consideration for PSPs. For example, the Fujifilm Acuity is ideal for the production of polyethylene banners and polypropylene as a PVC alternative, which will be an increasing requirement for big brands wishing to go PVC-free as part of their own environmental initiatives.”

The Acuity book is available for free download here: https://www.acuityultra.in/download-our-acuity-book/ while hard-copy versions are available by request from Fujifilm.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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