Fujifilm India announces new Acuity book

Free download available

Hard copies on request

Fujifilm India has released a 92-page book that focuses on the Fujifilm Acuity flatbed printer series. The book is available to download free of charge, with hard copies distributed on request. According to the company, the book begins by outlining the technical advancements of the Acuity followed by an insight into potential applications together with real-life customer case studies. It looks at the market for a high-quality sign and display work – such as safety and social distancing signage where demand is currently increasing – while also exploring the profitable vertical markets of interior decor, metal decoration, packaging prototypes, membrane switch graphic overlays, thermoformed plastics, and creative effects.

Compared to screen and litho printing, digital inkjet delivers an equivalent level of output quality with superior ease-of-use and flexibility, the company said. Acuity users may also discover environmental benefits over other technologies thanks to the system’s extensive material compatibility.

“We are all, of course, familiar with printing for retail display and exhibitions, but as those markets are in a period of emergency, the forward-thinking PSP needs to look beyond their regular everyday print production and explore new opportunities,” S.M. Ramprasad, executive vice president at Fujifilm India, comments. “Sustainability is another important consideration for PSPs. For example, the Fujifilm Acuity is ideal for the production of polyethylene banners and polypropylene as a PVC alternative, which will be an increasing requirement for big brands wishing to go PVC-free as part of their own environmental initiatives.”

The Acuity book is available for free download here: https://www.acuityultra.in/download-our-acuity-book/ while hard-copy versions are available by request from Fujifilm.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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