EFI prepares its customers for faster recovery

Rapid expansion of Fiery online education & virtual technology

EFI prepares its customers for a faster recovery

EFI and its channel partners have responded quickly to these unprecedented times with extensive education programs leveraging Fiery on-demand learning curriculum, Fiery Professional Certification, and virtual technology for print businesses, ensuring users of EFI Fiery digital front end (DFE) solutions are ready to re-engage with customers during the business recovery phase.

The magnitude of customer participation – which reached extraordinary levels – reflects the urgency of these programs. The high level of participation was made possible by the fact that EFI and its channel partners have more training resources in the field than any other provider of digital front ends.

An important, outsized effort to prepare customers for the new normal

“Even in difficult times, companies continue to invest in Fiery,” said John Henze, vice president of sales and marketing, EFI Fiery. “Because of the extensive resources we have in the field and the breadth of our online eLearning programs, we have been able to accommodate the increased demand for these services as customers prepare to get back to work with even more productivity and cost efficiencies. It is one of the reasons hundreds of thousands of users around the globe have chosen EFI Fiery as their best DFE option.

“Even during the pandemic, our customers need a way to progress their business goals, and our sales support teams responded overnight to make resources available that could be accessed in spite of pandemic restrictions. This was a rapid response that few other companies could achieve. Our customers will be much better prepared to respond as restrictions are lifted and the economy embarks on a new normal.”

EFI saw a fourfold increase in the number of new daily enrollments in Fiery e-learning courses through its Learning@EFI online training platform. Working at their own pace and schedule, customers have a choice of 274 interactive learning materials designed to help users drive greater efficiency, quality, and accuracy in production digital printing. In addition, more than 8,500 users enrolled in the prestigious Fiery Professional Certification program, further expanding their practical knowledge of Fiery applications and tools.

One EFI Fiery partner participating in Fiery Professional Certification through the Learning@EFI platform, Tobias Flesch, Analyst and Consultant from one of the largest print production resellers in Germany, X-NRW, remarked, “This training initiative from EFI came just at the right time. I refreshed my Fiery Pro Certification and also completed the Fiery Expert Certification. Even though I thought that I knew the Fiery very well – I learned a lot about new software and options, which is really useful for customer demos and support. I have six other colleagues who are taking the Fiery Pro and Expert Certification.”

EFI also offered a series of three webinars in May focused on helping Fiery users jump-start their businesses. Access to webinar recordings is available at www.efi.com/wof.

Customized demonstrations drive new capability options

Print professionals can see Fiery DFEs and workflow software in action at a time when attending tradeshows or travel to demo centers has become difficult or impossible. To help offset the travel constraints hindering printing companies’ ability to get first-hand knowledge on printer and software investments, the EFI Fiery team leveraged the company’s Virtual Fiery cloud infrastructure to give customers hands-on experience with the Fiery DFE. Following a demonstration, customers can access a cloud-based Fiery at their convenience to test workflows and gain practical knowledge before they purchase.

Customized sessions delivered by EFI digital specialists, tuned to the unique challenges of each individual company in a one-on-one environment, give Fiery experts a way to answer customer questions in real-time. And, with the Virtual Fiery interface, customers can also have the same experience as if they were standing in front of a printer or a Fiery server. This makes it easy for customers to learn how to take full advantage of their Fiery investment – or make the right decisions about new investments – to increase their productivity without any travel or safety risk.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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