Kornit introduces NeoPigment Robusto softener solution

Pigment-based direct-to-fabric decoration

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Kornit
Kornit’s new softener solution allows Kornit Presto users to manufacture on demand for top retail and fashion brands, with no compromise on handfeel.

Kornit’s new softener solution allows Kornit Presto users to manufacture on-demand for top retail and fashion brands, with no compromise on hand feel. Kornit Digital announced the release of its new NeoPigment™ Robusto Softener solution for Presto, the company’s system for digital, pigment-based direct-to-fabric decoration. Reflecting Kornit’s commitment to expanding sustainable, on-demand (i.e. waste-free) decoration capabilities to all corners of the textile industry, this solution eliminates a key barrier between digital, pigment-based impressions and the fashion industry—namely, a softer hand feel.

The new Softener solution is a product of the brand’s continuous innovation strategy, making Kornit technology the fashion world’s solution for on-demand proximity production. By streamlining the end-to-end process, these systems eliminate the need to predict demand and manage inventory, while supporting global sustainability imperatives. Offering vibrant colors, intricate design capabilities, and a fabric touch that is second to none, Kornit’s pigment-based digital print solutions require minimal space and labor relative to competitive offerings.

The new Softener addresses the final sticking point we’ve encountered for high fashion and other markets considering a move to digital printing—and that’s the touch, the physical feel of the finished piece,” says Ronen Samuel, Kornit CEO. “Being able to produce precisely and only what is sold and doing so in a manner that reflects the premium modern consumers place on community and social responsibility, is the key to stability and growth in these uncertain times.”

Kornit digital textile print systems are GOTS and ECO PASSPORT by OEKO-TEX® certified. Discover more about Kornit Presto with NeoPigment Robusto Softener solution, and the ways it can transform decorated textiles here.

Kornit Digital will be exhibiting at the FESPA Global Print Expo 2020 from 6th – 8th October 2020 at the IFEMA exhibition center in Madrid. The Global Print Expo 2020 will be the meeting place for the industry to connect with over 700 exhibitors, showcasing their product innovations and demonstrating their solutions for screen and digital wide format print, textile printing, and signage.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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