HP’s new offers and updates for MFPs

HP Neverstop with extra HP Toner reload kit

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HP
HP Neverstop Laser printers now come with free easy-to-use HP Toner Reload Kit

To address the printing needs of Small and Medium Businesses (SMBs) and Home users impacted by movement restrictions, HP India has announced a new set of offers and updates. The Neverstop printer, designed with smart printing technology to boost efficiency for small to medium businesses and home printing, now comes with an extra HP Toner reload kit. This offer is aimed at reducing the need for our customers to step out to purchase a reload, while restrictions in place.

Users can avail of this offer by redeeming the coupon accompanying the printers till July 31, 2020. This free, easy-to-use Toner reload kit will provide our customers the capacity to print an additional 2500 pages*. The Neverstop printers come with an Inbox yield of 5000 pages*, and with the product redemption offer. consumers can now get up to 7500 pages that greatly enhance their business productivity.

Sunish Raghavan, director, Printing Systems, HP India Market said, “We have always been at the forefront of innovations that enable our customers to work, learn and play from home seamlessly. The HP Neverstop, with its unique features of cost-efficient printing, easy to reload toners, offers the unparalleled experience of reliability, business continuity, to the SMBs, and working professionals.”

The solution in your hands: Do It Yourself

Consumers can easily install and setup the HP Neverstop printer and even change the toner, without the hassle of any technician visiting home and avoid contact. With the toner alert system and 15-sec mess-free reload the device offers the convenience of self-reliance to reduce common printing interruptions.

With minimum external support, a user can get the device up and running without losing any productive time. The WiFi Direct variant in the multifunction and single-function devices ensures the convenience of seamless, router-less connectivity with mobile devices. The HP Neverstop printer is a safe and low energy drawing printing solution for ‘Work from Home environment’ as certified by Blue Angel and Energy Star.

Super smart Savings

Saving cost is a top priority for small to medium businesses and home users. The device offers a reduced printing cost of 29 paise per page* and ensures minimal running cost giving the small to medium businesses an opportunity to save operational cost and hence increase productivity The device also offers support to remote education with easy operation and reduced printing cost.

HP Laser Lineage: Best-in-Class built

The compact device is easy to manage and operate and is apt for a seamless working from home experience. It has the capacity to print up to 5,000 pages* straight out of the box and save 80 percent cost on HP toner. Moreover, the HP Neverstop 1200 series is enabled with the Optical Character Recognition (OCR) feature, to enhance greater productivity in storage, search, and editing of scanned documents. Hence, the long-lasting operational capacity of the device supports remote working and learning without any interruption.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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