ppi Media is playing an important role in ensuring newspaper production for its Indian publishing customers.

Corona crisis- ppi Media is 100% available for its Indian customers

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Corona crisis - We keep going! Photo - ppi

A comprehensive package of measures was put together by ppi Media in the early stages of the COVID-19 pandemic, allowing its employees to work from home – wherever possible – to ensure their health and safety and fully maintain the company’s support services. This has allowed ppi Media to ensure the full continuation of its customer care. As a result, publishing customers in India can be sure that their newspaper production will not run into technical difficulties in a general state of emergency. This applies to all ppi Media solutions – from planning to content creation.

ppi Media’s uninterrupted performance is also supported by the fact that the company officially forms part of Germany’s critical infrastructure. This means that employees at ppi Media can make use of options like emergency childcare when necessary.

Partner in crisis situations

ppi Media is also expanding its range of services for international publishing customers to ensure the maintenance of critical infrastructure in the current situation. In recent weeks, for example, the company has helped its customers to ensure the connection of employees working from home and to outsource production to new printing houses when printing service providers have been at risk of inactivity. “We’re actively approaching our customers to determine potential issues where we can offer support. Our international customers, such as publishing companies in India, can rely 100% on our services. Our Indian customers will also receive free licenses for our e-paper solution until the end of the corona crisis to ensure digital distribution options for newspapers”, explains Hauke Berndt, chief executive officer of ppi Media. “We’re pleased to see that our technologies and structures developed in recent years offer our customers a high level of reliability in the current situation”.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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