ppi Media is playing an important role in ensuring newspaper production for its Indian publishing customers.

Corona crisis- ppi Media is 100% available for its Indian customers

Corona crisis - We keep going! Photo - ppi

A comprehensive package of measures was put together by ppi Media in the early stages of the COVID-19 pandemic, allowing its employees to work from home – wherever possible – to ensure their health and safety and fully maintain the company’s support services. This has allowed ppi Media to ensure the full continuation of its customer care. As a result, publishing customers in India can be sure that their newspaper production will not run into technical difficulties in a general state of emergency. This applies to all ppi Media solutions – from planning to content creation.

ppi Media’s uninterrupted performance is also supported by the fact that the company officially forms part of Germany’s critical infrastructure. This means that employees at ppi Media can make use of options like emergency childcare when necessary.

Partner in crisis situations

ppi Media is also expanding its range of services for international publishing customers to ensure the maintenance of critical infrastructure in the current situation. In recent weeks, for example, the company has helped its customers to ensure the connection of employees working from home and to outsource production to new printing houses when printing service providers have been at risk of inactivity. “We’re actively approaching our customers to determine potential issues where we can offer support. Our international customers, such as publishing companies in India, can rely 100% on our services. Our Indian customers will also receive free licenses for our e-paper solution until the end of the corona crisis to ensure digital distribution options for newspapers”, explains Hauke Berndt, chief executive officer of ppi Media. “We’re pleased to see that our technologies and structures developed in recent years offer our customers a high level of reliability in the current situation”.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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