Jagran New Media launches Twitter first series to share stories of hope

The series was launched on 26 March

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Jagran
Spreading positive news during COVID-19 pandemic

The outbreak of COVID-19 has created anxiety, fear and uncertainty in all sections of the Indian society and the economy. The number of Covid-19 positive cases in India is now close to 20,000 and a large part of the country is under complete lockdown. Amidst these testing times, Jagran New Media, the digital wing of the Jagran Prakashan Limited – India’s leading media and communications group, has taken the initiative to share stories of hope.

Jagran New Media has launched a Twitter first series which will be an amalgamation of the original stories based on the good and inspiring work being done in society, education sectors, innovation and research fields and entrepreneurship areas. The series, called Positive India, aims to share real life stories of hope, inspiration, aspiration and success.

The series, was launched on 26 March on social media platforms of various products of Jagran New media – Jagran.com, Her Zindagi, Only my health and Jagran Josh. A total of two stories will be shared every week. According to the company, the key is to engage audiences across all ages and help them to cultivate a positive outlook. One of the first tweets of the series was from Dainik Jagran’s twitter handle- @JagranNews, on 26 March and was about Air India pilot, Captain Swati Rawal who flew to Rome to rescue 265 Indians.

“Currently, we are surrounded by immense amount of negative news and information and I believe somewhere it does impact us negatively on both personal front and as society. The fundamental building block of humans is hope and I personally believe that we continuously need to be aspired to live as better humans and progress as a happy society,” Bharat Gupta, chief executive officer , Jagran New Media, said.

Gupta said that Positive India can be a series that highlights all the good happening around us in terms of positive news, positive stories and experiences.

“We’re delighted to partner with Jagran New Media for this Twitter-first initiative, looking at highlighting positive news, and stories of inspiration across the board, in both English and Hindi. The team at Jagran is sharing Twitter threads and Twitter moments, leveraging the service well, in order to connect with their audiences in a meaningful and important way in real-time,” Amrita Tripathi, head of News Partnerships, Twitter India, said. “Over the years, we have witnessed a significant increase in consumption of content across Indian languages on Twitter and look forward to seeing audiences engaging with the series,”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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