The outbreak of COVID-19 has created anxiety, fear and uncertainty in all sections of the Indian society and the economy. The number of Covid-19 positive cases in India is now close to 20,000 and a large part of the country is under complete lockdown. Amidst these testing times, Jagran New Media, the digital wing of the Jagran Prakashan Limited – India’s leading media and communications group, has taken the initiative to share stories of hope.
Jagran New Media has launched a Twitter first series which will be an amalgamation of the original stories based on the good and inspiring work being done in society, education sectors, innovation and research fields and entrepreneurship areas. The series, called Positive India, aims to share real life stories of hope, inspiration, aspiration and success.
The series, was launched on 26 March on social media platforms of various products of Jagran New media – Jagran.com, Her Zindagi, Only my health and Jagran Josh. A total of two stories will be shared every week. According to the company, the key is to engage audiences across all ages and help them to cultivate a positive outlook. One of the first tweets of the series was from Dainik Jagran’s twitter handle- @JagranNews, on 26 March and was about Air India pilot, Captain Swati Rawal who flew to Rome to rescue 265 Indians.
“Currently, we are surrounded by immense amount of negative news and information and I believe somewhere it does impact us negatively on both personal front and as society. The fundamental building block of humans is hope and I personally believe that we continuously need to be aspired to live as better humans and progress as a happy society,” Bharat Gupta, chief executive officer , Jagran New Media, said.
Gupta said that Positive India can be a series that highlights all the good happening around us in terms of positive news, positive stories and experiences.
“We’re delighted to partner with Jagran New Media for this Twitter-first initiative, looking at highlighting positive news, and stories of inspiration across the board, in both English and Hindi. The team at Jagran is sharing Twitter threads and Twitter moments, leveraging the service well, in order to connect with their audiences in a meaningful and important way in real-time,” Amrita Tripathi, head of News Partnerships, Twitter India, said. “Over the years, we have witnessed a significant increase in consumption of content across Indian languages on Twitter and look forward to seeing audiences engaging with the series,”