Jagran New Media launches Twitter first series to share stories of hope

The series was launched on 26 March

Spreading positive news during COVID-19 pandemic

The outbreak of COVID-19 has created anxiety, fear and uncertainty in all sections of the Indian society and the economy. The number of Covid-19 positive cases in India is now close to 20,000 and a large part of the country is under complete lockdown. Amidst these testing times, Jagran New Media, the digital wing of the Jagran Prakashan Limited – India’s leading media and communications group, has taken the initiative to share stories of hope.

Jagran New Media has launched a Twitter first series which will be an amalgamation of the original stories based on the good and inspiring work being done in society, education sectors, innovation and research fields and entrepreneurship areas. The series, called Positive India, aims to share real life stories of hope, inspiration, aspiration and success.

The series, was launched on 26 March on social media platforms of various products of Jagran New media – Jagran.com, Her Zindagi, Only my health and Jagran Josh. A total of two stories will be shared every week. According to the company, the key is to engage audiences across all ages and help them to cultivate a positive outlook. One of the first tweets of the series was from Dainik Jagran’s twitter handle- @JagranNews, on 26 March and was about Air India pilot, Captain Swati Rawal who flew to Rome to rescue 265 Indians.

“Currently, we are surrounded by immense amount of negative news and information and I believe somewhere it does impact us negatively on both personal front and as society. The fundamental building block of humans is hope and I personally believe that we continuously need to be aspired to live as better humans and progress as a happy society,” Bharat Gupta, chief executive officer , Jagran New Media, said.

Gupta said that Positive India can be a series that highlights all the good happening around us in terms of positive news, positive stories and experiences.

“We’re delighted to partner with Jagran New Media for this Twitter-first initiative, looking at highlighting positive news, and stories of inspiration across the board, in both English and Hindi. The team at Jagran is sharing Twitter threads and Twitter moments, leveraging the service well, in order to connect with their audiences in a meaningful and important way in real-time,” Amrita Tripathi, head of News Partnerships, Twitter India, said. “Over the years, we have witnessed a significant increase in consumption of content across Indian languages on Twitter and look forward to seeing audiences engaging with the series,”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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