Jagran New Media launches Twitter first series to share stories of hope

The series was launched on 26 March

Spreading positive news during COVID-19 pandemic

The outbreak of COVID-19 has created anxiety, fear and uncertainty in all sections of the Indian society and the economy. The number of Covid-19 positive cases in India is now close to 20,000 and a large part of the country is under complete lockdown. Amidst these testing times, Jagran New Media, the digital wing of the Jagran Prakashan Limited – India’s leading media and communications group, has taken the initiative to share stories of hope.

Jagran New Media has launched a Twitter first series which will be an amalgamation of the original stories based on the good and inspiring work being done in society, education sectors, innovation and research fields and entrepreneurship areas. The series, called Positive India, aims to share real life stories of hope, inspiration, aspiration and success.

The series, was launched on 26 March on social media platforms of various products of Jagran New media – Jagran.com, Her Zindagi, Only my health and Jagran Josh. A total of two stories will be shared every week. According to the company, the key is to engage audiences across all ages and help them to cultivate a positive outlook. One of the first tweets of the series was from Dainik Jagran’s twitter handle- @JagranNews, on 26 March and was about Air India pilot, Captain Swati Rawal who flew to Rome to rescue 265 Indians.

“Currently, we are surrounded by immense amount of negative news and information and I believe somewhere it does impact us negatively on both personal front and as society. The fundamental building block of humans is hope and I personally believe that we continuously need to be aspired to live as better humans and progress as a happy society,” Bharat Gupta, chief executive officer , Jagran New Media, said.

Gupta said that Positive India can be a series that highlights all the good happening around us in terms of positive news, positive stories and experiences.

“We’re delighted to partner with Jagran New Media for this Twitter-first initiative, looking at highlighting positive news, and stories of inspiration across the board, in both English and Hindi. The team at Jagran is sharing Twitter threads and Twitter moments, leveraging the service well, in order to connect with their audiences in a meaningful and important way in real-time,” Amrita Tripathi, head of News Partnerships, Twitter India, said. “Over the years, we have witnessed a significant increase in consumption of content across Indian languages on Twitter and look forward to seeing audiences engaging with the series,”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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