Color-Logic expands online training program

Print embellishment at design stage

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Color-Logic
Color-Logic Butterfly Carton

For seven years, Color-Logic has provided licensed printers around the world with web-based training, suitable for their captive designers, external designers, agencies, and brands. Color-Logic developed these training programs for two primary reasons; time, because print personnel is often too busy during the day to learn new techniques, and thus need an effective means of learning at their own pace, and location, because with licensed printers in more than 60 countries, the designer could well be in a different city or country, enabling licensed printers to expand markets in any direction.

A unique aspect of the system is that it enables print embellishment at the design stage, since the Adobe Design Suite is consistent in every language, on both Windows and Macintosh platforms. While it remains unclear how the design will evolve beyond the COVID-19 outbreak, online training and web-based training will remain, which is why Color-Logic has expanded online resources for licensed printers and their captive and external designers. The company has added Master Class Tutorials for Adobe PhotoShop, Illustrator, and InDesign to provide extensive instruction about how to add embellishments into artwork and make it truly stand out from the competition. In addition, it offers a wide variety of videos for anyone to review, including a recorded live webinar of the entire Color-Logic system.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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