Roland DG introduces new water-based ink innovation with EJ-640 DECO printer

For producing customized applications

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Roland DG announces new EJ-640 DECO printer
Roland DG announces new EJ-640 DECO printer

Roland DG introduced the new EJ-640 DECO printer, using ecological water-based ink, designed for digitally printing interior décor applications.

Eco-friendly and economical

Developed specifically to meet the demands of the thriving interior décor market, the new EJ-640 DECO can produce customised wallpaper, lampshades, blinds, posters, exhibition graphics, outdoor promotions and much more – supplying the ever-growing consumer appetite for eco-friendly products and designs that stand out from the crowd.

“With low production costs and impressive versatility, the EJ-640 DECO delivers exceptional quality and durable print on a range of materials. It’s the printer the industry has been waiting for,” says Paul Willems, director of Business Development and Product Management at Roland DG.

Vibrant, versatile applications

The EJ-640 DECO combines the creativity of the design world with the technical possibilities offered by wide-format printing. Rachael Taylor, surface pattern designer, creative stylist and co-founder of Make it in Design says, “The EJ-640 DECO printer is perfect for bespoke wallpapers – a great way to showcase my own designs. Roland DG has really understood what designers and consumers want from décor. I especially love the more natural look of the prints alongside its environmentally friendly credentials. I can’t wait to see more of my designs printed on the EJ-640 DECO.”

The high-density water-based inks are compatible with a wide range of media including coated, uncoated, PVC free and even standard wallpaper from sustainable sources. EJ-640 DECO inks deliver bold, light-fast and washable prints with the highest AgBB rating of A+ for indoor air quality. The fast-drying inks require no outgassing to allow same-day print, finish and supply. Along with durable printheads, low temperature drying and reduced ink costs of up to 50% compared to similar printer systems, the EJ-640 DECO is the only choice for customers serious about décor.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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