Roland DG introduces new water-based ink innovation with EJ-640 DECO printer

For producing customized applications

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Roland DG announces new EJ-640 DECO printer
Roland DG announces new EJ-640 DECO printer

Roland DG introduced the new EJ-640 DECO printer, using ecological water-based ink, designed for digitally printing interior décor applications.

Eco-friendly and economical

Developed specifically to meet the demands of the thriving interior décor market, the new EJ-640 DECO can produce customised wallpaper, lampshades, blinds, posters, exhibition graphics, outdoor promotions and much more – supplying the ever-growing consumer appetite for eco-friendly products and designs that stand out from the crowd.

“With low production costs and impressive versatility, the EJ-640 DECO delivers exceptional quality and durable print on a range of materials. It’s the printer the industry has been waiting for,” says Paul Willems, director of Business Development and Product Management at Roland DG.

Vibrant, versatile applications

The EJ-640 DECO combines the creativity of the design world with the technical possibilities offered by wide-format printing. Rachael Taylor, surface pattern designer, creative stylist and co-founder of Make it in Design says, “The EJ-640 DECO printer is perfect for bespoke wallpapers – a great way to showcase my own designs. Roland DG has really understood what designers and consumers want from décor. I especially love the more natural look of the prints alongside its environmentally friendly credentials. I can’t wait to see more of my designs printed on the EJ-640 DECO.”

The high-density water-based inks are compatible with a wide range of media including coated, uncoated, PVC free and even standard wallpaper from sustainable sources. EJ-640 DECO inks deliver bold, light-fast and washable prints with the highest AgBB rating of A+ for indoor air quality. The fast-drying inks require no outgassing to allow same-day print, finish and supply. Along with durable printheads, low temperature drying and reduced ink costs of up to 50% compared to similar printer systems, the EJ-640 DECO is the only choice for customers serious about décor.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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