Literature – A Reflection of Life

The Hindu Lit for Life has been postponed to 2021, winners of the Hindu Prize will now be announced on 25 March

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Literature
In conversation with Shashi Tharoor, Author, An Era of Darkness at the Hindu Lit for Life, 2017. Photo - The Hindu

The Hindu Lit for Life, a festival that celebrates ideas, literature and cinema, is an annual literature festival organised by the Hindu Group in Chennai that strives to bring together authors, artists, performers and literary enthusiasts across the world on one platform in an effort to bring about an exchange of ideas, knowledge and thoughts and celebrate literature.

The festival, started in 2010 by Dr. Nirmala Lakshman, Director, The Hindu Group, is based on the underlying principle of freedom of speech and expression, and it recognizes and celebrates all genres of literature. An integral part of this literature festival is the Hindu Prize for fiction and nonfiction.

In light of the ongoing global crisis in the wake of COVID-19, The Hindu Lit for Life has been postponed to January 2021. The Hindu Prize 2019 will now be announced in The Hindu on 25 March, 2020.

The Hindu Prize 2019 Shortlist

Nonfiction

Polio: The Odyssey of Eradication by Thomas Abraham

The Transformative Constitution: A Radical Biography in Nine Acts by Gautam Bhatia

India, Empire, and First World War Culture by Santanu Das

Early Indians: The Story of Our Ancestors and Where We Came From by Tony Joseph

The Anatomy of Hate by Revati Laul

Fiction

Latitudes of Longing by Shubhangi Swarup

The Queen of Jasmine Country by Sharanya Manivannan

Heat by Poomani translated by N.Kalyan Raman

The Assassination of Indira Gandhi by Upmanyu Chatterjee

Tell her Everything by Mirza Waheed

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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