Literature – A Reflection of Life

The Hindu Lit for Life has been postponed to 2021, winners of the Hindu Prize will now be announced on 25 March

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Literature
In conversation with Shashi Tharoor, Author, An Era of Darkness at the Hindu Lit for Life, 2017. Photo - The Hindu

The Hindu Lit for Life, a festival that celebrates ideas, literature and cinema, is an annual literature festival organised by the Hindu Group in Chennai that strives to bring together authors, artists, performers and literary enthusiasts across the world on one platform in an effort to bring about an exchange of ideas, knowledge and thoughts and celebrate literature.

The festival, started in 2010 by Dr. Nirmala Lakshman, Director, The Hindu Group, is based on the underlying principle of freedom of speech and expression, and it recognizes and celebrates all genres of literature. An integral part of this literature festival is the Hindu Prize for fiction and nonfiction.

In light of the ongoing global crisis in the wake of COVID-19, The Hindu Lit for Life has been postponed to January 2021. The Hindu Prize 2019 will now be announced in The Hindu on 25 March, 2020.

The Hindu Prize 2019 Shortlist

Nonfiction

Polio: The Odyssey of Eradication by Thomas Abraham

The Transformative Constitution: A Radical Biography in Nine Acts by Gautam Bhatia

India, Empire, and First World War Culture by Santanu Das

Early Indians: The Story of Our Ancestors and Where We Came From by Tony Joseph

The Anatomy of Hate by Revati Laul

Fiction

Latitudes of Longing by Shubhangi Swarup

The Queen of Jasmine Country by Sharanya Manivannan

Heat by Poomani translated by N.Kalyan Raman

The Assassination of Indira Gandhi by Upmanyu Chatterjee

Tell her Everything by Mirza Waheed

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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