Orange O Tec helping industry shift to digital printing

Focus on customization and speedy after-sales services

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Orange O Tec
Orange O Tec

The textile industry has taken a big leap in the digital printing sector. Digital fabric printing, one of the most promising developments in the textile industry, has opened numerous prospects to enhance the quality and maintain the growing demands of textile printing. Anything can be printed with ease and perfection on fabric using digital printing technology.

Surat-based Orange O Tec is a dealer of digital and auxiliary machinery manufactured by several companies. In addition to providing a friendly feature of customization, the company offers speedy and punctual after-sales service to its customers. The company has installed more than 140 digital printers in India, which together print around 20,000 sq mts an hour.

Over 35 machines of MS Italy are installed only in Mumbai, which together prints more than 1 lakh mts a day. These machines continue to print even today, and some factories have reached a print output level of 30,000 plus meters per day with adding up more machines.

To replace rotary and flat-bed machines, Orange O Tec markets Lario (with a capacity to print 50,000 mts a day) and Mini Lario (with a capacity to print 20,000 mts a day). Mini Lario installed in Mumbai in 2019 is currently working at a full capacity of 20,000 linear mts a day. These days, Mumbai textile printers are shifting from conventional to digital printing due to low start-up cost, more shades and sharpness in the output according to market demand, while also contributing to sustainability by saving water, no overlapping, and no limit of repeat size.

Orange, with Italy-based MS Printing Solutions, has products that meet requirements of small production to the highest capacity. The output capacity can be enhanced with the same brand and technology. Meanwhile, MS is continuously investing in R&D to give the best products in the future as well.

Established in 1983, MS Printing Solutions has a long family history now reaching its 4th generation, full of experience and passion. The company employs approximately 150 people at its two production sites in Italy. With more than 10 patents to its credit, the company has installed around 2,000 machines across the world. All digital printers marketed and distributed by Orange O Tec in India come with Kyocera heads, which are the best in the industry.

Orange O Tec analyses technical problems and their possible solutions with the customer, using digital, traditional or combined technologies. It then develops solutions for complete textile plants or turnkey plants, from design to final testing and staff formation.

The main digital printing solutions and inkjet machines are always available with Orange O Tec in a short time for delivery and installation. The company supplies either the single machine or the complete plant including all phases of the printing process, from preparation to packing.

Since its establishment in 2008, Orange O Tec has been participating in almost all textile-related exhibitions in India. The company is an exclusive Indian distributor of digital printers, inks, cutting machines, packaging software, and UV printers. With best in service, number of engineers and high level of ready inventory, Orange O Tec has in total 50% share in Indian high-speed printers (200 mts an hour) market.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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