Orange O Tec helping industry shift to digital printing

Focus on customization and speedy after-sales services

Orange O Tec
Orange O Tec

The textile industry has taken a big leap in the digital printing sector. Digital fabric printing, one of the most promising developments in the textile industry, has opened numerous prospects to enhance the quality and maintain the growing demands of textile printing. Anything can be printed with ease and perfection on fabric using digital printing technology.

Surat-based Orange O Tec is a dealer of digital and auxiliary machinery manufactured by several companies. In addition to providing a friendly feature of customization, the company offers speedy and punctual after-sales service to its customers. The company has installed more than 140 digital printers in India, which together print around 20,000 sq mts an hour.

Over 35 machines of MS Italy are installed only in Mumbai, which together prints more than 1 lakh mts a day. These machines continue to print even today, and some factories have reached a print output level of 30,000 plus meters per day with adding up more machines.

To replace rotary and flat-bed machines, Orange O Tec markets Lario (with a capacity to print 50,000 mts a day) and Mini Lario (with a capacity to print 20,000 mts a day). Mini Lario installed in Mumbai in 2019 is currently working at a full capacity of 20,000 linear mts a day. These days, Mumbai textile printers are shifting from conventional to digital printing due to low start-up cost, more shades and sharpness in the output according to market demand, while also contributing to sustainability by saving water, no overlapping, and no limit of repeat size.

Orange, with Italy-based MS Printing Solutions, has products that meet requirements of small production to the highest capacity. The output capacity can be enhanced with the same brand and technology. Meanwhile, MS is continuously investing in R&D to give the best products in the future as well.

Established in 1983, MS Printing Solutions has a long family history now reaching its 4th generation, full of experience and passion. The company employs approximately 150 people at its two production sites in Italy. With more than 10 patents to its credit, the company has installed around 2,000 machines across the world. All digital printers marketed and distributed by Orange O Tec in India come with Kyocera heads, which are the best in the industry.

Orange O Tec analyses technical problems and their possible solutions with the customer, using digital, traditional or combined technologies. It then develops solutions for complete textile plants or turnkey plants, from design to final testing and staff formation.

The main digital printing solutions and inkjet machines are always available with Orange O Tec in a short time for delivery and installation. The company supplies either the single machine or the complete plant including all phases of the printing process, from preparation to packing.

Since its establishment in 2008, Orange O Tec has been participating in almost all textile-related exhibitions in India. The company is an exclusive Indian distributor of digital printers, inks, cutting machines, packaging software, and UV printers. With best in service, number of engineers and high level of ready inventory, Orange O Tec has in total 50% share in Indian high-speed printers (200 mts an hour) market.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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