INMA to launch third masterclass on digital transformation

Helping publishers develop a successful strategy


Back on popular demand, the International News Media Association (INMA) will launch its
third masterclass on digital transformation starting in March. The Digital Transformation
Master Class Series will consist of three, two-hour interactive webinars running from
March to May led by executives from The New York Times, San Francisco Chronicle,
Torstar, Gannett, and more.
INMA will focus on helping publishers develop a successful strategy – regardless of
market size or resources – through coordination among three core workplace components:
newsroom, data, and product.
Courses will be conducted from 1:00 p.m. to 3:00 p.m. (New York time) on 5 March, 2 April, and 21 May. Each session will cover two topics. There is also facility available to record the sessions in case one misses out on something and wants to watch the replay. These recordings will be made available only to masterclass registrants.
Early discounted registration ends on 14 February. For details and registration, click here.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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