‘Growing big in digital’ – Theme of Digital Media India 2020 conference

South Asian Digital Media Awards 2019 to be presented at the conference

WAN IFRA Digital Media India 2020
WAN IFRA Digital Media India 2020

Is the business of digital journalism a viable reality, or, is it a bubble waiting to burst? Will our readers ever be ready to pay for journalism? Is digital journalism limited to established players? How does one sustain digital journalism in a region that is at constant tussle with misinformation? What are the alternate streams of revenue? These questions and more will be addressed during WAN-IFRA’s Digital Media India 2020 Conference. Now in its ninth year, the conference will host more than 150 senior news publishing executives for discussions around growth in digital revenue and technology.

The conference, which will see a smorgasbord of business, digital and editorial topics, will be held at Holiday Inn, Delhi Aerocity on 18-19 February 2020. The tone of the conference will be set in motion with a keynote address on ‘Business out of digital journalism and the experience of digital transformation’, followed by an interactive question and answer session.

The first day of the two-day conference will involve discussions and debate around revenue trends in the industry. Interactive sessions will involve questioning the very essence of digital and programmatic advertising and how one can bridge the gap between expectations of the advertiser and publisher.

The day will also mull over alternate revenue sources for the news media business, discussing, in-depth, how a publisher can drive their business to profitability. Gone are the days when the biggest revenue source of a media house was advertising revenue. Partnerships and alliances between publishers are the new normal; as is content syndication, e-commerce, podcasts, sponsorship and events.

South Asian Digital Media Awards 2019

The first day of the conference will close with the South Asian Digital Media Awards 2019, which saw more than 70 entries from over 20 media companies. An international jury comprising high ranked professionals from the media industry chose 34 winners for the fifth edition of the awards.

The second day of the conference will cover the over-the-top (OTT) scenario in South Asia. What are the threats, challenges and opportunities that accompany online streaming in region? The Indian media market currently hosts more than 30 over-the-top (OTT) players. The country is expected to overtake South Korea in the next five years to become the world’s eighth biggest OTT player.

Other topics to be presented at the conference include a discussion on newsroom culture, video strategies, technology for enabling high revenue and high performance organization. The conference will close with a panel discussion on future of news media business and the opportunities in South Asia by chief executive officers of leading news media organizations.

The event includes a mini info-table expo, and leading suppliers will display their products and services for the news publishing industry. The event is supported by Quintype, protecmedia, CCI and PPI.

Complete details of the program and the list of speakers are available here.

More information from the conference can be found on Facebook at www.facebook.com/wanifraindiaconference and on Twitter with the hashtag #DMI2020.

For a calendar of upcoming WAN-IFRA events, please visit events.wan-ifra.org

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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