Drytac to educate and inspire graphic professionals with new video series

Insight to Drytac's unique adhesive science

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Drytac
Photo - Drytac

Drytac has released a series of videos giving an insight into how it utilizes its unique adhesive science to develop market-leading print media, protective films, and bonding tapes – and how graphics professionals can use them to achieve outstanding results.

A new short film introduces Drytac and its history spanning over four decades, giving a glimpse at how Drytac’s manufacturing facilities in the UK and North America develop products used across numerous industries. The behind-the-scenes video – narrated by Hayden Kelley, chief executive officer, Drytac, also looks at how the brand considers the full life cycle of its products from the start of each application to the end.

Alongside the introductory film is a series of application highlighting videos that shows how Drytac’s self-adhesive graphics products can be used to achieve exceptional results. As a leading international manufacturer of self-adhesive materials for the large format print and signage markets, Drytac has decades of experience in the successful installation of graphics applications. Each highlight video – all under 30 seconds long – informs and inspires viewers to complete their stunning projects.

An additional film focuses on the Drytac Academy in Bristol, which offers an extensive curriculum of training courses for display graphics professionals. The Academy is packed with the most popular wide-format printing technology from the industry’s biggest brands, to offer a comprehensive educational space reflecting real-world workflows.

All of the videos are available on Drytac’s YouTube channel and a new page on Drytac.com. In contrast, individual product pages – for example, SpotOn White – have also been updated with the relevant application highlight video.

“We’re delighted to release these films giving our customers an insight into the Drytac Academy and Drytac as a company,” says Amanda Brown, global marketing manager at Drytac. “We’re especially excited to offer application highlights for our products, which we hope will help our users achieve fantastic results. For over 40 years, we have collaborated with our customers to develop application-specific products and to support them in their application. The new video series is the next step in this support.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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