Revamped World Wrap Masters feature to return to FESPA 2020

Popular vehicle wrapping competition

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World Wrap Masters new grafitti design in progress
World Wrap Masters new grafitti design in progress

World Wrap Masters, FESPA’s popular vehicle wrapping competition, will return with reinvigorated displays and a new scoring system to FESPA Global Print Expo 2020, taking place from 24-27 March 2020 at IFEMA in Madrid. The competition will take place in Hall 2 for the full duration of the event, where visitors will see a host of talented wrappers showcasing their wrapping skills whilst competing for the title of World Wrap Master 2020 champion.

On 24 and 25 March, up to 32 competitors will be competing in World Wrap Masters Europe, the last qualifying event in a series of competitions held across the world. Over the course of the two days, participants will be judged on their wrapping skills that will be put to test during multiple timed sessions. The event will welcome experienced vehicle wrappers from countries across the globe, including Bulgaria, Czech Republic, Germany, Hungary, Italy, Russia, Spain, Sweden, Thailand and the United Kingdom.

On 26 and 27 March 2020, the winner of the European competition and three runners-up will battle it out against the winners from previous World Wrap Masters contests that took place at FESPA Mexico 2019, FESPA Africa 2019, FESPA Eurasia 2019 and FESPA Brasil 2020, as well as competitions in Denmark, Finland, Russia and Japan. Competitors will be tasked with wrapping vehicles, as well as creative items that will be announced at the event to add an element of surprise. The World Wrap Masters Series Champion will be announced at 1 p.m. on 27 March.

Both the World Wrap Masters European and Series Final competitions will be judged by a panel of leading wrap industry experts, including Kiss Lajos, head judge and two-time World Wrap Masters Champion, from Fixfolia, Hungary, Rainer Lorz, also known as The Car Wrap Trainer from Germany and newly appointed European lead for The Wrap Institute; and local judge Carlos Ruiz from the Alta Wrapping Academy in Spain. On the final afternoon of the event, the judges will host individual wrapping demonstrations, giving attendees an invaluable opportunity to learn first-hand from some of the best in the wrap business. Demonstrations will explore a variety of materials and techniques, aiming to educate and inspire the audience.

Lajos says, “Having competed in the World Wrap Masters competition myself, I know what it is like to be on the participants’ side and it is such a great opportunity for competitors to learn from each other and improve their abilities. The level of skill and dedication increases year on year, and I am looking forward to being a part of this exciting event again. To keep the competition new and fresh, we are introducing a new scoring system and exciting creative items that will push the contestants, their originality and their capabilities.”

World Wrap Masters re-design

FESPA has redesigned the World Wrap Masters feature with a new logo and design, which can be viewed on the official website: https://wrapmasters.fespa.com/. Working closely with Ben Allen, a contemporary artist focusing on graffiti and pop art prints, the new look was developed to reflect the lively vehicle wrapping community. Visitors to World Wrap Masters 2020 will be able to see live graffiti art demonstrations from Ben Allen, from 24-26 March.

Neil Felton, chief executive officer, FESPA, says, “We are excited to be hosting once again the European qualifier and final of World Wrap Masters 2020, where there will be a lot of top talent on display. It is very important for us to keep the competition fresh and exciting each year, which is why we felt it was time for a reinvigorated look and feel that was more representative of the global wrapping community. World Wrap Masters will be one of the most energetic and eye-catching features at FESPA Global Print Expo 2020 this year and one that visitors definitely shouldn’t miss!”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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