WAN-IFRA workshop, 20-21 January 2020, Delhi

Digital journalism for print and broadcast journalists

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Digital has been changing the face of the media industry which, for a long time, was dominated by print and broadcast. But even today, for many publishers, the majority share of their revenue comes from print. While that underscores the relevance of print, it is also a fact that the flashy and fast digital news has taken away the millennial reader’s attention from the print.

WAN-IFRA is conducting a workshop to help publishers understand how to attract the young reader’s attention to news sites. The workshop, titled ‘Digital Journalism for Print and Broadcast Journalist,’ will be held on 20-21 January 2020, in New Delhi.

The workshop trainer Corinne Podger is director and principal at The Digital Skills Agency. Podger will help participants with the best strategies and tips to improve their approach to content creation for the web and social media. Participants will also be introduced to new tools and tips to become experts in digital story-telling in the future.

In addition, the workshop will help one learn about digital journalism for print audience; writing for the web – best practice in 2020; multimedia content creation – opportunities and tools; re-versioning stories for online and social platforms (Facebook, Twitter, Instagram, Instagram Stories, YouTube, LinkedIn, WhatsApp and Tiktok); best practice in sourcing and verifying digital content from audience; tools for verifying hoaxes and disinformation; business model innovations for print outlets; writing for the web and social media platforms – best practice in 2020; re-versioning video stories for online and social platforms; re-versioning radio stories and podcasts for online and social platforms; and business model innovations for news media outlets.

The complete list of program can be viewed at https://events.wan-ifra.org/events/digital-journalism-for-print-and-broadcast-journalists/programme.

The workshop fee for any one day is INR 15,000 (for members) and for both the days, it is INR 25,000. For three or more participants from the same organization, the fee is INR 20,000 for both the days.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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