WAN-IFRA workshop, 20-21 January 2020, Delhi

Digital journalism for print and broadcast journalists

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Digital has been changing the face of the media industry which, for a long time, was dominated by print and broadcast. But even today, for many publishers, the majority share of their revenue comes from print. While that underscores the relevance of print, it is also a fact that the flashy and fast digital news has taken away the millennial reader’s attention from the print.

WAN-IFRA is conducting a workshop to help publishers understand how to attract the young reader’s attention to news sites. The workshop, titled ‘Digital Journalism for Print and Broadcast Journalist,’ will be held on 20-21 January 2020, in New Delhi.

The workshop trainer Corinne Podger is director and principal at The Digital Skills Agency. Podger will help participants with the best strategies and tips to improve their approach to content creation for the web and social media. Participants will also be introduced to new tools and tips to become experts in digital story-telling in the future.

In addition, the workshop will help one learn about digital journalism for print audience; writing for the web – best practice in 2020; multimedia content creation – opportunities and tools; re-versioning stories for online and social platforms (Facebook, Twitter, Instagram, Instagram Stories, YouTube, LinkedIn, WhatsApp and Tiktok); best practice in sourcing and verifying digital content from audience; tools for verifying hoaxes and disinformation; business model innovations for print outlets; writing for the web and social media platforms – best practice in 2020; re-versioning video stories for online and social platforms; re-versioning radio stories and podcasts for online and social platforms; and business model innovations for news media outlets.

The complete list of program can be viewed at https://events.wan-ifra.org/events/digital-journalism-for-print-and-broadcast-journalists/programme.

The workshop fee for any one day is INR 15,000 (for members) and for both the days, it is INR 25,000. For three or more participants from the same organization, the fee is INR 20,000 for both the days.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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