Preview of technology trends and concepts for drupa 2020

drupa 2020 world tour ends in Southeast Asia

Photo - PrintPromotion GmbH/Lisa Raphaela Grübl
Photo - PrintPromotion GmbH/Lisa Raphaela Grübl

Drupa starts on 16 June 2020. For eleven days, the printing, media and packaging industry will gather in Düsseldorf for its world’s leading trade fair and take a joint look at their technological future.

The drupa world tour 2019/2020 was organized to highlight competitive technology trends for players from the printing, media and packaging industries, to present the extensive drupa program – and also, to arouse joyful anticipation. After stops in North and South America, the tour advanced to Hanoi and Saigon. Specialist conferences were held in Vietnam, Kuala Lumpur, Malaysia and the Thai metropolis of Bangkok.

Technology trends that may make a difference

At all conferences, drupa director Sabine Geldermann presented the current status of preparations as well as current exhibitor figures. She also provided the concept of three drupa touchpoints as special exhibition areas, the drupa cube’s conference program and the new meeting zone between start-ups and established exhibitors – drupa dna.

Claus Bolza-Schünemann, drupa president and chief executive officer of Koenig & Bauer AG, and Markus Heering, managing director of the VDMA Printing and Paper Technology Association and PrintPromotion, explained key technology trends at drupa 2020 and their impact on the printing and packaging industry.

Four megatrends with partially disruptive potential

In the spring of 2019, leading drupa exhibitors met for future-workshops – and in this context identified four megatrends, which might potentially disrupt today’s routines in the printing and packaging industry – artificial intelligence, connected customer, platform economy and circular economy. “These trends will profoundly change process flows in both the printing and packaging industries,” stressed Heering. Especially in the increasingly globalized market environment, it is going to be vital for suppliers of printing and finishing services to keep a close eye on the technological future and to maintain their competitiveness through appropriate investments.

“In order to remain competitive despite increasing customer demands for quality as well as for delivery times and increasing cost pressure, enterprises will have to establish more efficient, highly automated processes. Otherwise, connected customers will switch with a click of the mouse to those competitors who can offer them up-to-date services,” Heering warned. At the same time, the industry has to deal with society’s demand for environmentally friendly, sustainable products. The aim is to transfer those recycling solutions that are already highly developed in many areas and regions into a global circular economy.

drupa exhibitors explain future technology

At the conferences in Vietnam, Malaysia and Thailand, eight leading suppliers of printing and finishing technology or packaging solutions presented concrete Print 4.0 approaches – taking up the named megatrends.

Press manufacturers such as Heidelberg, Koenig & Bauer, Windmöller & Hölscher, and H.C. Moog presented digitally networked, highly automated technology for the press hall. In addition, suppliers of post-press and finishing solutions, such as Mueller Martini, Leonhard Kurz Stiftung, and POLAR-Mohr, as well as the specialist for light-based drying and curing technology – IST-Metz – gave an outlook to the future in their respective specialist areas. Be it fully networked digital cutting systems, fully automated Finishing 4.0 for cutting, stitching and binding brochures and books of variable formats, or be it ‘digital foiling’ for metalizing and seamless finishing of printed products – whether in commercial printing, industrial printing or packaging. Panel discussions rounded off all the four specialist conferences.

“We have put together an exciting program that provides participants on-site with concrete insights into drupa planning and the technological future of our industry. We would like to show them why a visit to drupa 2020 will be worthwhile,” said Heering. To reach as many experts from the industry as possible on site, PrintPromotion, the organizer of the conference, cooperated closely with the respective national printing associations.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

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