Canon India launches Clicktrace

Print shop management software for copy shops

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L-R: Puneet Datta, senior director, Canon India, MN Pandey of Avantika Printers and Kazutada Kobayashi, president and chief executive officer of Canon India at the launch of Clicktrace. Photo IPP
L-R: Puneet Datta, senior director, Canon India, MN Pandey of Avantika Printers and Kazutada Kobayashi, president and chief executive officer of Canon India at the launch of Clicktrace. Photo IPP

Over the years, digital printing has made various advances to cater to the evolving needs of customers. To keep pace with the changing times, Canon India recently launched Clicktrace, a print shop management software. The software has exclusively been built for digital production printers. It is designed to optimize order processing and pricing, exactly find out the print jobs done from the shop floor about clicks and media usage even when one is away. The software also allows users to adapt to the increasing demand for fast and safe information access through an easy-to-manage software solution.

Clicktrace offers an intuitive interface and an in-built instructional system to ensure a short learning curve for the existing as well as new users for better productivity. With growing media types and changes in customer demand, Clicktrace grants an overview of purchase, media consumption and alerts for low stock media in time. It eventually helps in reducing the stock of media which is less or never used.

To serve the various purposes of digital printers, Clicktrace has been developed in India taking into considerations the needs of Indian printers. Canon India designed and conceptualized the product in the country. Delhi-based Avantika Printers, a long time Canon user, has often been the first buyer of new Canon products and has also been the first one to buy the Clicktrace software.

At the launch, MN Pandey of Avantika Printers ordered the software that was accepted by Kazutada Kobayashi, president and chief executive officer of Canon India. “Today’s scenario reflects less business. In such cases, the quantity of jobs reduces but the print jobs increase. Using offset, there is more wastage. For a print job of 1,000 copies, close to 1,200 sheets are wasted that harm the environment. So, my tagline is to not control cost but to control waste. Digital helps to reduce the wastage incurred. This wastage is difficult to monitor and control without appropriate software,” says Pandey.

So far, we’ve been growing double digits, which signifies that we’re gaining market share. We’ve now become a brand to be reckoned with in the Indian market. Digital printing and adoption as we know is growing in India and we feel happy to be a part of it. So, the journey has been good barring the last few months where the economic situation has taken a turn. This puts pressure on the banks and NBFCs to provide a loan. But with the festive season ahead, we’re pretty confident about growth in the business. As far as professional printers, we’ve only seen a slowdown in terms of loans getting sanctioned for capital goods. The intent of buyers has still not changed. In phase one, we have developed and designed the software for integration with Canon production printers only. If it is a success, and there is a demand for other brands as well, we will then think about it. We’re not against it,” concludes Puneet Dutta, senior director of Canon India.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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