The 9th annual 50 fastest growing newspapers of India

The 50 fastest growing newspapers or at least those that are trying

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In a year that newspaper circulation demand has not really grown, it is again difficult to choose the 50 fastest growing daily newspapers in India. We have made our choice on the basis of very hard won and scant rather than rich information because it is an exercise largely unsupported by the industry. Our criteria are circulation instead of readership, which we believe has more or less become a hoax that even the media planners discount greatly if not ignore completely. This means ABC audited circulations as long as these are amongst the leaders in each language and even if the circulations have declined. Our 8th annual 50 fastest growing dailies of India include newspaper in 10 languages of India. These include Assamese, Bengali, English, Gujarati, Hindi, Kannada, Malayalam, Manipuri, Marathi, Tamil and Telugu.

In the past year, 11 out of our 50 fastest growing dailies have actually increased in circulation as far as ABC audits – Assomiya Pratidin, Andhra Jyothi, Dainik Bhaskar, Deshabhimani, Niyomiya Barta, Pokhnapham, Prabhat Khabar, The Sangai Express, The Samaya, The Hindu and Vijaya Karnataka.

From the available financial data that we have been able to gather, seven dailies (or groups) have shown an increase in turnover – The Times of India (Bennett-Coleman), Dainik Bhaskar (DB Holdings), Dainik Jagran (Jagran Prakashan), Eenadu, Rajasthan Patrika, Sandesh and Udayvani.

Other criteria include investments in new editions, supplements, editorial innovation, new plants, machinery and technology, environment-friendly investments and measures and progress in digital transition as measured by Alexa rankings both globally and nationally. These are actually very tough criteria for an industry under pressure and one which needs to monetize both print and digital subscriptions. Very few papers are trying to do this but in this year’s survey, they seem to be meeting with success.

– Editors

Get a copy of Indian Printer and Publisher’s 9th annual issue of 50 fastest growing dailies in India at the WAN-IFRA conference in Gurgaon from 18 to 19 September 2019.

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The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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