Interactive eCommerce platform for paper by Mondi

Paper recommendations and customer support

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Customers can find Mondi products on the website.
Customers can find Mondi products on the website.

Mondi, a manufacturer of paper and packaging, has launched a new website to market its uncoated fine paper (UFP) brands. At mymondi.net, professionals from the printing and design industries will find information about Mondi’s paper brands, as well as paper recommendations, local distributor details and multimedia content.

Two years after launching its B2B eCommerce platform for customers, Mondi is now expanding its digital strategy with a new platform addressing everyone who would like to choose the right paper for print materials.

“Many printers, publishers, art directors and graphic designers love working with our paper, but as a manufacturer, we don’t speak to them as much as we would like to. Digital platforms give us the chance to share our knowledge, start a conversation, and learn more about the needs of people who create beautiful things with our paper,” says Johannes Klumpp, Marketing and Sales director at Mondi Uncoated Fine Paper.

Designed around user needs

The new website was designed with audience needs in mind, based on comprehensive interviews and user experience research. It offers detailed information on all Mondi branded papers as well as the opportunity to get in touch and start a conversation with Mondi paper experts. The ‘where to buy’ function lists distributors for each country and paper brand, and the ‘paper finder’ provides smart recommendations for specific projects.

The website also shows a growing reference project database with articles showcasing inspiring print projects, know-how articles, best practice stories, videos and podcasts on paper and print. The user has the option to test the quality of Mondi’s papers by ordering free sample folders for the flagship brands Pergraphica and Color Copy. Additionally, an event calendar with the possibility to register for design and industry events is available.

A new home for Pergraphica, Color Copy and Nautilus

The website replaces microsites for the Mondi UFP flagship brands Pergraphica and Color Copy, collecting all brand content and product information in one place. Stories, design books and magazines printed on Pergraphica, know-how articles about topics such as CO2 offsetting for paper production, and recent episodes of the Mondi Print and Paper podcast will also be available on the online platform. With its recent expansion of the portfolio, Mondi’s recycled fine paper brand Nautilus will also appear on the site, as will Neujet premium papers for high-speed inkjet presses and office paper brands such as IQ, Maestro or Niveus

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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