Interactive eCommerce platform for paper by Mondi

Paper recommendations and customer support

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Customers can find Mondi products on the website.
Customers can find Mondi products on the website.

Mondi, a manufacturer of paper and packaging, has launched a new website to market its uncoated fine paper (UFP) brands. At mymondi.net, professionals from the printing and design industries will find information about Mondi’s paper brands, as well as paper recommendations, local distributor details and multimedia content.

Two years after launching its B2B eCommerce platform for customers, Mondi is now expanding its digital strategy with a new platform addressing everyone who would like to choose the right paper for print materials.

“Many printers, publishers, art directors and graphic designers love working with our paper, but as a manufacturer, we don’t speak to them as much as we would like to. Digital platforms give us the chance to share our knowledge, start a conversation, and learn more about the needs of people who create beautiful things with our paper,” says Johannes Klumpp, Marketing and Sales director at Mondi Uncoated Fine Paper.

Designed around user needs

The new website was designed with audience needs in mind, based on comprehensive interviews and user experience research. It offers detailed information on all Mondi branded papers as well as the opportunity to get in touch and start a conversation with Mondi paper experts. The ‘where to buy’ function lists distributors for each country and paper brand, and the ‘paper finder’ provides smart recommendations for specific projects.

The website also shows a growing reference project database with articles showcasing inspiring print projects, know-how articles, best practice stories, videos and podcasts on paper and print. The user has the option to test the quality of Mondi’s papers by ordering free sample folders for the flagship brands Pergraphica and Color Copy. Additionally, an event calendar with the possibility to register for design and industry events is available.

A new home for Pergraphica, Color Copy and Nautilus

The website replaces microsites for the Mondi UFP flagship brands Pergraphica and Color Copy, collecting all brand content and product information in one place. Stories, design books and magazines printed on Pergraphica, know-how articles about topics such as CO2 offsetting for paper production, and recent episodes of the Mondi Print and Paper podcast will also be available on the online platform. With its recent expansion of the portfolio, Mondi’s recycled fine paper brand Nautilus will also appear on the site, as will Neujet premium papers for high-speed inkjet presses and office paper brands such as IQ, Maestro or Niveus

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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