Mondi, a manufacturer of paper and packaging, has launched a new website to market its uncoated fine paper (UFP) brands. At mymondi.net, professionals from the printing and design industries will find information about Mondi’s paper brands, as well as paper recommendations, local distributor details and multimedia content.
Two years after launching its B2B eCommerce platform for customers, Mondi is now expanding its digital strategy with a new platform addressing everyone who would like to choose the right paper for print materials.
“Many printers, publishers, art directors and graphic designers love working with our paper, but as a manufacturer, we don’t speak to them as much as we would like to. Digital platforms give us the chance to share our knowledge, start a conversation, and learn more about the needs of people who create beautiful things with our paper,” says Johannes Klumpp, Marketing and Sales director at Mondi Uncoated Fine Paper.
Designed around user needs
The new website was designed with audience needs in mind, based on comprehensive interviews and user experience research. It offers detailed information on all Mondi branded papers as well as the opportunity to get in touch and start a conversation with Mondi paper experts. The ‘where to buy’ function lists distributors for each country and paper brand, and the ‘paper finder’ provides smart recommendations for specific projects.
The website also shows a growing reference project database with articles showcasing inspiring print projects, know-how articles, best practice stories, videos and podcasts on paper and print. The user has the option to test the quality of Mondi’s papers by ordering free sample folders for the flagship brands Pergraphica and Color Copy. Additionally, an event calendar with the possibility to register for design and industry events is available.
A new home for Pergraphica, Color Copy and Nautilus
The website replaces microsites for the Mondi UFP flagship brands Pergraphica and Color Copy, collecting all brand content and product information in one place. Stories, design books and magazines printed on Pergraphica, know-how articles about topics such as CO2 offsetting for paper production, and recent episodes of the Mondi Print and Paper podcast will also be available on the online platform. With its recent expansion of the portfolio, Mondi’s recycled fine paper brand Nautilus will also appear on the site, as will Neujet premium papers for high-speed inkjet presses and office paper brands such as IQ, Maestro or Niveus