Frankfurt Book Fair – 16-20 October 2019

Negotiating international publishing rights and license fees

269

The Frankfurter Buchmesse (FBM), one of the largest trade fair for books, will take place from 16 to 20 October 2019. Founded in 1949, the annual fair is restricted for trade visitors and is open to the general public on the last two days of the fair. The five-day annual event will be held at the Frankfurt Trade Fair grounds in Frankfurt am Main, Germany.

Exhibitors will include professionals representing book publishing, multimedia and technology companies, as well as content providers from all over the world gather in order to negotiate international publishing rights and license fees. More than 3000 exhibitors across the world and around 40 exhibitors from India will be present at this year’s trade fair. Organized by Frankfurter Buchmesse GmbH (a subsidiary of the German Publishers and Booksellers Association), the fair offers a wide range of books divided in subject groups such as fiction and non-fiction, religion, youth and children’s books, science and technology, art books, tourism, visual art and international publishers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here