EFI appoints ex-Xerox head Jeff Jacobson as CEO

Takes charge immediately

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EFI’s new CEO Jeff Jacobson
EFI’s new CEO Jeff Jacobson

Former Xerox head Jeff Jacobson has been appointed the new EFI chief executive officer, effective immediately. Jacobson will retain his position as executive chairman and succeeds Bill Muir, who is stepping down for personal reasons.

Apart from serving as the chief executive officer of Xerox, Jacobson also served as both president of Xerox’s technology business as well as its global graphic communications operations. Prior to joining Xerox in 2012, Jacobson was the chairman, president and chief executive officer of Presstek, a leading manufacturer of digital offset printing solutions.

“I am thrilled to be expanding my role on EFI’s leadership team to identify unique opportunities for innovation across the company. EFI’s portfolio of best-in-class solutions presents an exciting opportunity to drive further growth in high-quality inkjet and integrated, digital workflows. Together with my experienced and talented colleagues on the EFI team, we will provide the leadership needed to help EFI accelerate the transformation of industries where colorful images matter,” Jacobson said.

Before his time at Xerox and Presstek, Jacobson served as chief operating officer of Eastman Kodak’s Graphic Communications Group, where he was responsible for managing operations in Eastman Kodak’s Global Graphics operations, which included manufacturing locations throughout North America, Europe, Japan, China, Israel and South Africa. Jacobson also served for five years as chief executive officer of Kodak Polychrome Graphics, a joint venture between Sun Chemical and Eastman Kodak.

“It has been a privilege to lead EFI through an important chapter in the company’s history, and I look forward to seeing EFI thrive as it continues to collaborate with customers and partners worldwide,” said Muir.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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