Vijayawada’s Nagendra Enterprises buys India’s first Prinect Proman

Prepress workflow software by Heidelberg

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Sandeep Nagendra of Nagendra Enterprises
Sandeep Nagendra of Nagendra Enterprises

A year after installing a new Heidelberg Speedmaster SX 74 4-color press, Vijayawada-based Nagendra Enterprises is pushing performance and productivity by investing in India’s first ‘Prinect Proman,’ Heidelberg’s prepress workflow software.

The key to customer retention is excellent quality and on-time delivery. We continue to reinvent our processes and strategies, and invest in forward-looking technologies with a customer-centric focus. Our Heidelberg partnership has helped us redefine efficiency and automation, while accelerating sales volumes and revenue by 30% in the last 12 months. The latest Proman investment would help us to handle the increased flow of new orders and backlog,” states Movva Naga Sandeep, director, Nagendra Enterprises.

In operation since five decades, Nagendra Enterprises specializes in book and commercial printing. The firm added a new Heidelberg Speedmaster SX 74 to its portfolio in 2018. The SX-74 consistently delivers high productivity by reducing make-ready times, and with production speeds of up to 15,000 sheets an hour.

Prinect Proman perfectly complements the SX 74. The increasing flow of quality orders has resulted in distinct automation challenges. The Prinect Proman meets these demands by speeding up prepress and ink-setting operations, while reducing human touch points,” comments Sandeep on his latest buy.

Sandeep further states, “Heidelberg Proman makes the prepress tasks automatic and is equipped with a pre-flight and PDF tools and ensures that the artwork file is completely free from errors and valid in terms of format and type. If there is any discrepancy, an instant report is generated, pointing out the inconsistencies in the artwork file, thereby shortening make-ready time. Book composing is much easier than before with the imposition tool that positions artwork on press sheets to speed up printing and reduce paper waste. After the layouts are created the files are automatically ripped with different screenings applied and finally the Pro-man also sends ink presetting data from prepress to the press. As and when required, the colors can be easily converted from RGB to CMYK using proper profiles, trapping can be applied if necessary, and the PDF can be optimized.”

In conclusion, Sandeep says, “Our journey with a trusted partner like Heidelberg has helped us leverage futuristic technologies to create an agile and empowered business platform that delivers excellence and customer delight.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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