Ludhiana’s own – Dulari Digital

Dulari Digital puts new MGI JetVarnish to work

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Rahul Goyal with MGI JetVarnish
Rahul Goyal of Dulari Digital along side the brand new MGI JetVarnish 3D with IFoil

Dulari Digital in Ludhiana was set up by Aman Goyal and Rahul Goyal in 1998, mainly for producing photobooks. Starting with small Japanese analog chemically processed photo print machines, in 2010 it purchased its first Konica Minolta bizhub 70hc digital production press.

The first company to purchase the new KM 70hc press in the country, Dulari was planning to buy an HP Indigo. According to Goel, the production capabilities and print results of the KM press were fascinating, leading the company to immediately order it. The next purchase was a KM c1085 digital printing press.

Dulari’s top-of-the-line MGI JetVarnish 3D

Recently, the company installed a brand new, top-of-the-line MGI JetVarnish 3D along with the IFoil feature. Goyal says that the post-printing capabilities of the JetVarnish helped him assess the value addition that it can bring to print. “MGI has helped us offer enhanced value-added services to our customers. Many electroplating requirements especially for the wedding album market, were converted to UV and foiling with this machine,” says Goel.

MGI’s decorating and print enhancement machine is capable of variable data printing ranging from a single print to thousands, making it ideal for operation with offset, packaging and digital presses of up to 64 x 120 cm format. It enhances high quality print with 3D or traditional flat spot UV coating. It’s extremely handy for decorating book covers, brochures, business and invitation cards and packaging.

Apart form this, Dulari houses an HP Indigo 5600 digital press, two Konica Minolta AccurioPress C6085 presses and a monochrome Canon digital press. While buying the MGI, Goyal said that he also looked at the Scodix as it also comes with a foiling option.

We were in a fix to be honest. But the print result delivered by MGI was taking an upper hand over Scodix Ultra. The main reason we opted for this machine is that it can print smaller fonts more precisely as compared to the Scodix machine. We have purchased a 20 x 40-inch offset press, which is ideal for supplying to Ludhiana’s market. MGI can help us supply to the photobook and the commercial segment as well. Our main focus area right now is wedding boxes and visiting cards.”

Growth in digital print

Digital is the future mainly because it is faster. It’s an easier process than offset. All the jobs from screen for UV and foiling are easier with the new technology. Nevertheless, as digital players increase in every market, the competition is growing. The MGI installed last October has helped us increase our business pretty well,” shares Goyal.

Many of Dulari’s digital presses are from Konica Minolta. Explaining his repeated KM investments, Goyal says, “Konica Minolta has been helping us and guiding us through very well. They have played a massive role in educating us and in improving our processes. They taught us how to operate this machine and educated us about the various value-added print services that we can provide with the new MGI press.”

However, speaking on the ROI and the business generated through the new MGI press, he says, “Our only concern is that KM could have helped us even more in marketing our MGI-enhanced products. We know that Punjab is an extremely hopeful market for value-added print but we were expecting even more support from KM to help reach out to more customers in this segment. A wide base of customers will help us achieve our ROI much faster. We are doing our best to reach out to more customers, to expand our base and supply to as many customers as possible to improve our business,” says Goyal.

Dulari plans to purchase KM1 in 2020

In FY 2018-19, apart from adding the MGI, Dulari also purchased a lamination machine from Daya. The main focus for FY 2019-20 will be to increase the customer base and increase production on the MGI from 5,000 to 10,000 sheets in a day, which is only run for a single shift currently. “Apart from this, we are also looking to purchase the KM1 digital UV inkjet B2+ press in the next year. We hope to order it by the end of 2020,” Goyal concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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