Intelligent networks of the future – smarter & simpler

Cisco Live 2019 San Diego – the network is the message


Both the print and media industries are totally reliant on a digital backbone which needs to be maintained, updated and, in times to come, replaced. Many newspapers in digital transition to interactive multi-channel broadcasting and print are on the verge of changing their networking and server infrastructure. Networks will have to be leaner, much more efficient with very little chance for redundancies. As the world of networking is on the road to major transformation, future technologies might be more flexible and less capital intensive. The right network is key to placing media and print organizations in new trajectories for the future.

The last three decades can easily be defined as the age of computers and networks. Computers are connected to each other through local area networks and remotely through modems, routers, hubs, switches, copper, fiber and satellite networks. Here’s a chance for media professionals to catch up on the catch words of the future.

Data in the past travelled more or less through predefined linear pathways. In the next decade we can expect a complete transformation in the way we see devices, networks and data. The entire dynamics of how we interact will now be controlled by artificial intelligence, big data analytics, immersive technologies and infinitely flexible machine learning tools.

We already see huge inroads in autonomous devices like the robotics in manufacturing; drones performing impossible missions from delivering pizzas to dropping precision weapons; and autonomous vehicles replacing conventional taxies. With the data on the Cloud and networks like Wi-Fi 6 and 5G, the science fiction of today will become a reality of tomorrow.

Huge amounts of data require augmented analytics as it will become impossible to analyze the data without the AI tools. With more intelligent devices, much of the data will be processed on the devices without the involvement of data scientists.

Gartner in its 2019 report has identified autonomous things, augmented analytics, AI-driven development, Digital Twin, empowered edge, immersive experience, block chain, smart spaces and quantum computing as the strategic technology trends for the immediate future. An important adjunct and key to these developments will be privacy and ethics.
Cisco Live 2019, the annual event for technology partners and the customers at San Diego from the 9 to 13 June, was addressed by Chuck Robbins, David Goeckeler, Amy Chang, and Maria Martinez and a host of speakers on a wide range of topics and technologies. Cisco is a technology leader that has been making the internet work since 1984. Its customer base and revenues surpass the competition by miles. It develops a wide array of technologies and devices for networking, data management, security and analytics for the media and the internet of things, which connect applications and devices to WAN and Cloud networks.

Chuck Robbins, chief executive officer, Cisco
Chuck Robbins, chief executive officer, Cisco

In his opening keynote at San Diego, Cisco’s CEO Chuck Robbins discussed the continuing explosion of emerging technologies including Virtual reality (VR), Augmented Reality (AR), IOT, blockchain, and the need to redefine and redesign networking to accommodate dynamic environments. The company unveiled its AI Network Analytics and Multidomain Integration solutions. The analytics platform provides visibility and base lining capabilities, an insight for analysis and root cause determination, and action through automated remedy based on machine learning.

Multi-Cloud connectivity is a current reality and users have multiple devices across a range of networks, along with the accompanying ongoing security concerns. Cisco is working to improve data analytics insights for its client base of more than 50 million networks globally. Multi-domain integration, on the other hand, is intended to connect multiple domains from campus, branch, data center, and Cloud through software-defined tools, while delivering an integrated security stack. The company plans to provide a comprehensive set of products that include malware protection, cloud security, multi-factor authentication and threat response. In the last 23 years, Cisco has acquired more than 300 innovative companies and technologies at a cost of US$ 70 billion to provide seamless integration for its existing and potential customers.

Maria Martinez, the new executive vice president and chief customer experience officer spoke about Cisco’s vision of enabling active learning, delivering trusted support, insight, and analytics, and providing expert resources to customers.
Maria Martinez, the new executive vice president and chief customer experience officer spoke about Cisco’s vision of enabling active learning, delivering trusted support, insight, and analytics, and providing expert resources to customers.

In order to provide IT engineers tools to tackle the numerous issues with changing network architectures, Cisco announced a number of new network automation and analytics tools meant to help enterprise IT teams gain insight and visibility of network data. It has brought all its devices on the same operating system, making it easier to move between them. The more unified experience will help IT teams transition their users to the Cloud more easily.
Cisco has already trained and certified more than 7.8 million engineers across 180 countries and plans to train over a billion people by 2025. Devnet certifications will now merge software development and network engineering to help provide support for future Cloud-based networks.

With some applications and the internet of things functioning in chemical plants, oil refineries and mines, new rugged industrial switches, access points, and routers have been designed to be able to work in very harsh environments.

To bring greater focus on the customer, Maria Martinez, the new executive vice president and chief customer experience officer spoke about Cisco’s vision of enabling active learning, delivering trusted support, insight, and analytics, and providing expert resources to customers. The newly announced offering around Business-Critical Services (BCS) 3.0 is intended to bring speed and agility to customers along their entire journey, from network education with use cases, planning, design, implementation and ongoing management.

Intent-based networking

Since its introduction two years ago, Cisco’s intent-based networking has reinvented how networks are built and managed. It is furthering this effort through multi domain integration designed to provide end-to-end security, segmentation and application experience. Umbrella, its Cloud-based solution, now offers safety and security to networks. These new software advancements are being delivered via software subscriptions, granting customers access to ongoing innovation.

As a leader in cyber security, Cisco is leveraging its security innovations across all domains. The success of ot cyber security system has catalyzed more innovations in cyber security. By extending the ability to detect threats in encrypted traffic across public Clouds, and by protecting the campus, branch and WAN against threats, it is providing the end-to-end security customers need.

A newspaper industry veteran on the technology and printing side, V Siva Raja is based in Noida. Recently a founder of the Five-I Innovation factory LLP, he can be contacted at +919818278760

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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