Tirupur’s MS Labels installs brand new Heidelberg Speedmaster SX 74

Setting new performance milestones

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Vadivel of MS Labels with the Heidelberg Speedmaster SX 74
Vadivel of MS Labels with the Heidelberg Speedmaster SX 74

Tirupur-based MS Labels is taking innovation and performance to the next level, by investing in a brand new Heidelberg Speedmaster SX 74 4-color press. This leading apparel branding company specializes in high quality woven labels, which it supplies to prestigious clientele across the globe, including Walmart, Disney, Abercrombie & Fitch, Levi’s, Reliance Trends, Jockey, etc.

“Innovation is our signature approach,” says Ganeshan, managing director, MS Labels. “We strive towards exemplary quality goals with state-of-the-art infrastructure. Our latest addition SX-74 is a perfect fit into our vision, and paramount to achieving new quality benchmarks.”

The Speedmaster SX-74 offers 100% color fidelity during production, thanks to colorimetric control with Heidelberg’s proprietary Prinect workflow, which secures and standardizes print production.

“Colorimetric control plays a key role in helping the SX-74 hit colors precisely,” agrees Saseendran Baskaran, sales head – South & East, Heidelberg India. “Adjustment of ink zone motors in the SX-74 is based on a colorimetric perspective, not on density difference. This is crucial because the color can look different, even if the density is the same. This type of ink control ensures stable control of color, including pastel shades, while also alerting on ink soiling or use of wrong ink … other perks being, less paper waste and easy reproducibility.”

Designed for consistently high productivity, the Speedmaster SX-74 comes with short make-ready times, and production speeds of up to 15,000 sheets per hour. Special rollers in the Alcolor dampening system of the SX-74 drastically reduce IPA usage from 10% to 3%, rendering the machine eco-friendly and resource-efficient.

The SX-74 accommodates flexible processing of different production run lengths. The Prinect Pressroom Manager facilitates controlling press operations from the office, including automatic and timely delivery of print jobs to production.

“With our elite clientele, we take no chances with innovation, quality or production. Our foray into offset printing was supported by a single-color Heidelberg press. Other equipment came later. Our Speedmaster SX 74 is again a first in this region,” states Ganeshan emphatically. “Our value proposition stems from compelling offerings, including organic cotton, woven labels, offset printed tags, labels and cartons. It is imperative to support our objectives with the best infrastructure and cutting-edge technology. The SX-74 positions us to derive meaningful benefits from the trends dominating the print industry.”
Established in 2005, MS Labels is today recognized as one of the best woven labels company in Tirupur, catering to more than 100 customers – both domestic and international. In addition to woven labels, the firm also produces offset printed labels, heat transfer stickers, digital and elastic tapes, screen-printed labels, hang tags, leather and PVC patches, and chenille, sequin embroidery badges. Adhering to stringent quality standards, the firm deploys an independent quality assurance team to conduct inline audits and monitor quality control processes, right from the selection of raw material to the processed end product.

“With our product breadth and differentiation, we need powerful tools like the SX-74 to cater to highly-discerning, global customer base. Options like intellistart facilitate 70% fewer operations for every job change. Heidelberg is a trusted brand and preferred partner to empower the next phase of our development, as we continuously reinvent strategies and processes to achieve higher productivity and industry-leading growth,” concludes Vadivel, chief executive officer of MS Labels.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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