Tirupur’s MS Labels installs brand new Heidelberg Speedmaster SX 74

Setting new performance milestones

Vadivel of MS Labels with the Heidelberg Speedmaster SX 74
Vadivel of MS Labels with the Heidelberg Speedmaster SX 74

Tirupur-based MS Labels is taking innovation and performance to the next level, by investing in a brand new Heidelberg Speedmaster SX 74 4-color press. This leading apparel branding company specializes in high quality woven labels, which it supplies to prestigious clientele across the globe, including Walmart, Disney, Abercrombie & Fitch, Levi’s, Reliance Trends, Jockey, etc.

“Innovation is our signature approach,” says Ganeshan, managing director, MS Labels. “We strive towards exemplary quality goals with state-of-the-art infrastructure. Our latest addition SX-74 is a perfect fit into our vision, and paramount to achieving new quality benchmarks.”

The Speedmaster SX-74 offers 100% color fidelity during production, thanks to colorimetric control with Heidelberg’s proprietary Prinect workflow, which secures and standardizes print production.

“Colorimetric control plays a key role in helping the SX-74 hit colors precisely,” agrees Saseendran Baskaran, sales head – South & East, Heidelberg India. “Adjustment of ink zone motors in the SX-74 is based on a colorimetric perspective, not on density difference. This is crucial because the color can look different, even if the density is the same. This type of ink control ensures stable control of color, including pastel shades, while also alerting on ink soiling or use of wrong ink … other perks being, less paper waste and easy reproducibility.”

Designed for consistently high productivity, the Speedmaster SX-74 comes with short make-ready times, and production speeds of up to 15,000 sheets per hour. Special rollers in the Alcolor dampening system of the SX-74 drastically reduce IPA usage from 10% to 3%, rendering the machine eco-friendly and resource-efficient.

The SX-74 accommodates flexible processing of different production run lengths. The Prinect Pressroom Manager facilitates controlling press operations from the office, including automatic and timely delivery of print jobs to production.

“With our elite clientele, we take no chances with innovation, quality or production. Our foray into offset printing was supported by a single-color Heidelberg press. Other equipment came later. Our Speedmaster SX 74 is again a first in this region,” states Ganeshan emphatically. “Our value proposition stems from compelling offerings, including organic cotton, woven labels, offset printed tags, labels and cartons. It is imperative to support our objectives with the best infrastructure and cutting-edge technology. The SX-74 positions us to derive meaningful benefits from the trends dominating the print industry.”
Established in 2005, MS Labels is today recognized as one of the best woven labels company in Tirupur, catering to more than 100 customers – both domestic and international. In addition to woven labels, the firm also produces offset printed labels, heat transfer stickers, digital and elastic tapes, screen-printed labels, hang tags, leather and PVC patches, and chenille, sequin embroidery badges. Adhering to stringent quality standards, the firm deploys an independent quality assurance team to conduct inline audits and monitor quality control processes, right from the selection of raw material to the processed end product.

“With our product breadth and differentiation, we need powerful tools like the SX-74 to cater to highly-discerning, global customer base. Options like intellistart facilitate 70% fewer operations for every job change. Heidelberg is a trusted brand and preferred partner to empower the next phase of our development, as we continuously reinvent strategies and processes to achieve higher productivity and industry-leading growth,” concludes Vadivel, chief executive officer of MS Labels.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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