First installation at Parksons Packaging to boost business growth

HP reinvents digital printing in India with Indigo 30000

327
HP Indigo 30000

HP Inc will be introducing the new HP Indigo 30000 digital press in India through its first installation at Parksons Packaging plant in Daman. The HP Indigo 30000 is a one-of-a-kind, field proven, digital folding carton press that can help the carton printing industry to address the demands coming from the healthcare, food & beverage, personal care and cosmetics sectors.

Commenting on this, Ramesh Kejriwal, chairman of Parksons Packaging said,We have been looking at cutting-edge technology for our business and HP Indigo 30000 is the perfect fit because it has the right technology in terms of their system and quality. The entire market is evolving, and the brand owners are looking at how they can enhance their brands and launch new products. We have taken a significant step in that direction by partnering with HP.

Alon Bar-Shany, vice president and general manager at HP Indigo (third from left) with Ramesh Kejriwal, chairman of Parksons Packaging (second from right) and Siddharth Kejriwal, director of Parksons Packaging (right most corner) at the installation of HP Indigo 30000 digital press at Parksons Packaging plant in Daman.

Alon Bar-Shany, vice president and general manager at HP Indigo, said, “Brands want quality and good price, they want faster on-time delivery, they want to be able to react much faster through various elements of customization, and there’s a certain growing aspect of brand protection and security. With the HP Indigo presses, we are trying not to just provide printing technology, but work on an interim solution, which will enable everything from design, color management, printing to finishing, and of course meeting the very high quality standards of offset.”

“The HP technology will simplify the complexity of design handling, allow our customers to dip in and out of their short-run requirements, smart packaging support like greater track-and-trace and the ability to interact with their end-users,” said Siddharth Kejriwal, director of Parksons Packaging.

The HP Indigo 30000 is a 7-color press with CMYK OVG, interchangeable with white ink. This extended color gamut enables printing of PANTONE colors to fulfill strict brand color requirements. It is capable of printing on paperboards, metPET and synthetic material of 250-600 microns thickness. The press comes equipped with two interchangeable coating units for aqueous and UV varnishes. It can produce high-quality, B2-format (20×30-inch) applications and has HP’s one-shot technology integrated, which enables perfect color-to-color registration. It also has an in-built spectrophotometer for easy color management.

“HP Indigo 30000 brings path-breaking innovation into the packaging printing segment with its unique digital capabilities that can help create customized and personalized products. We are excited to work with Parksons Packaging and help them drive greater value and quality for their customers,” said A Appadurai, country manager, Indigo and PageWide Web Press, Graphics Solutions Business, HP Inc. India.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here