6th drupa Global Trends Report shows global print in good health overall

Global figures remain positive overall


Globally 40% of printers stated their company economic condition was ‘good’ in 2018 versus 13% who described their condition as ‘poor’; the rest were ‘satisfactory’. This gives a positive net balance of 27%. For suppliers the positive net balance was 19%. Both groups remain optimistic with c.50% expecting things to be better in 2019

Conditions vary between regions and between markets. So North America continued to enjoy strong growth in 2018, Europe and Australia enjoyed steady growth, whilst Asia, the Middle East and S/C America were cautious and Africa was in decline. The 2018 results reflect the established pattern in most regions, although the decline in the Middle East and S/C America appears to be worsening.

The packaging market thrives as does functional, but there are clear signs of increasing caution in the commercial market and publishing remains subdued, with the encouraging exception of the books market.

Sabine Geldermann, director – drupa, Messe Dusseldorf, said, “The report shows that with a little more than a year to go to drupa 2020, the global industry is in robust health overall. Clearly, there are significant differences in prospects across different regions and markets as demand rapidly changes with economic conditions and evolving uses of print. That is the real value of this drupa Global Trends series. It allows readers to track those trends over time and identify how printers and suppliers alike can best invest to secure a strong future within the industry.”

The findings come from the 6th major annual survey issued last autumn to the drupa Expert Panel of senior decision takers recruited from printers and exhibitors at drupa 2016 and run by Printfuture (UK) and Wissler & Partner (CH). Over 600 printers and 200 suppliers participated with all regions well represented.

Richard Gray, operations director at Printfuture said, “Most panel members are positive overall about the future, despite very clear concerns about the economic and political prospects for 2019 and beyond. It is striking that many show an increasingly confident grasp of how to exploit the rapidly changing opportunities for print, as the wider markets make increased use of digital communications.”

Most printers make money despite huge pressure on margins by increasing revenues through raising utilization while keeping overheads as stable as possible. Globally we even saw a small increase in prices, despite substantial increases in paper/substrate prices. Suppliers also saw revenues and prices rise globally but with an even sharper decline in margins.

Conventional print volumes continue to decline but slowly. In 2013, 23% of printers reported that Digital print was more than 25% of turnover. In 2018, the proportion of printers had increased to 29%. Nevertheless, sheetfed offset remains the most common form of print technology, present in 66% of all printers. Sheetfed offset volume continues to grow in Packaging but there was a clear decline amongst commercial printers for the first time.

Web to print volumes are climbing, but slowly. In 2014, 17% of participants with W2P installations reported more than 25% of turnover came from that source. By 2018, that proportion of participants had increased to 23%. Yet the proportion of printers with W2P installations is static – 25% in 2014 and 25% in 2018.

In terms of capital expenditure, 41% of printers spent more in 2018 than 2017, while just 15% spent less and expenditure grew in all regions except Africa. Those in packaging and functional markets were very bullish while those in commercial and publishing markets were more cautious. It was broadly the same pattern amongst suppliers. For printers, finishing equipment was the most common target in 2019, followed by print technology and then prepress/workflow/MIS. As for print technology, digital toner sheetfed color was the most common target for investment in 2019 for all markets, except for packaging where sheetfed offset took first place. Yet, the packaging market saw a 5% growth in the proportion of SKU’s specifying digital print across all applications, except for labels where the figure is already 40%.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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