Mumbai’s Digital Plus adds Canon imagePRESS C8000VP press

Catering to short-run print demand

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Karshan Sodha, owner of Digital Plus, with the Canon Imagepress C8000VP
Karshan Sodha, owner of Digital Plus, with the Canon Imagepress C8000VP. Photo IPP

Located in the industrial hub of Goregaon East, Digital Plus offers both digital and offset printing services to mainly corporate clients. In the last week of December, it commissioned a brand new Canon imagePRESS C8000VP high speed production printer. This is Digital Plus’ second Canon production press; it was already employing a Canon imagePRESS C800. In addition to the two digital presses, the print house also has a Komori 5-color offset press.

“We had to go for our second production printer because of the rising demand for short-run print work. Digital Plus deals mostly with corporates, who are now demanding a variety of short-run print solutions at a faster pace than ever,” says Karshan Sodha, owner of Digital Plus.

Digital Plus was established in 2011 as a digital print house but added a pre-owned Komori Lithrone LS529 offset press in 2015 to become a full-fledged commercial printer offering both digital and offset printing services. At present, digital and offset contribute equally to the company’s topline. Digital Plus prints brochures, flyers, visiting cards, booklets, certificates and other types of promotional items. It operates out of two units in Laghu Udyog Kendra near Goregaon railway station and in addition to a solid press department also has a fully equipped finishing section.

The print house managed to print 30,000 impressions on the Imagepress C8000VP in the first week of operations and is now planning to significantly scale up print volumes in the coming weeks.

“We commissioned the imagePRESS C8000VP on 24 December and managed to print 30,000 impressions in one week. Our target is to print 300,000 impressions every month on the new Canon press,” adds Sodha.

The imagePRESS C8000VP has a maximum speed of 80 ppm and offers an optimum productivity across an extensive media range up to 350 gsm. The press is equipped with a dual fixing unit with enhanced cooling capability, while an external heat belt ensures stable fixing performance at high speed. It comes with 2400 x 2400 dpi resolution and an in-line spectroscopic sensor and new multi-density adjustment technology, which delivers real-time color calibration to ensure consistent quality.

For Sodha, the main highlights of the press are 80 ppm high speed, high print quality and ability to handle 350 gsm media. “We have been very satisfied with the printing solutions offered by Canon,” he adds.

The year 2019 looks promising

After somewhat of a slow 2018 for Digital Plus due to slowdown in the real estate sector, its main customer base, the new year is likely to be a better one. Sodha expects the year 2019 to be a promising one for commercial printing because of recovery in the economic activity and also due to upcoming general elections.

“A much clearer picture will emerge in a month of two, but my assessment is that this year will be a good year for us due to expected recovery in the real estate sector and also due to 2019 general elections. These factors will drive demand for commercial printing work going forward,” he concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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