Digital Subscription Survey of Indian and South Asian news media

IppStar launches paywall and digital subscription survey

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IppStar, the leading organization for detailed primary research of the Indian publishing, printing and packaging industry, has initiated a quick snapshot survey of digital subscriptions of South Asian newspapers, magazines and news platforms. While seminars, conferences and webinars on digital subscriptions are all the rage, it seems that South Asia is lagging behind on the monetization of digital content.

Purva Dwivedi, analyst at IppStar asks, “Where are we on this critical subject in South Asia? While publishers keep saying that they have to produce content that is worth paying for, what is holding them back from building paywalls? And, we are keen to share the initial results of the few who have put up paywalls, and kept them up.” A snapshot of the results will be published in our platforms including our print monthly Indian Printer & Publisher.

You can fill out the Paywall survey online by simply click here or by writing to Purva Dwivedi at research@ippgroup.in

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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