India Pavilion inaugurated at London Book Fair

India Pavilion highlights Mahatma Gandhi's 150th birth anniversary


Sadhana Rout, director general, Publications Division and Vikram Sahay, joint secretary, Ministry of Information & Broadcasting inaugurated the India Pavilion at London Book Fair, which took place from 12 to 14 March at the London Olympia.

The India Pavilion laid special focus on the 150th birth anniversary of Mahatma Gandhi. It displayed the digital version of the Collected Works of Mahatma Gandhi, apart from various other titles on culture, history and folklore of India. An interactive digital media experience on the life and times of Mahatma Gandhi, Statue of Unity and other major achievements of India was also available at the Pavilion.

A seminar on ‘Making of the Collected Works of Mahatma Gandhi – Print and Electronic Versions’ – was also organized at the London Olympia.

Ravi Rama Krishna, additional director general, BOC and senior officials of the Indian High Commission in London were also present on the occasion.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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