Media Expo India 2019 – The clock is ticking

Signage, Outdoor Advertising – Technology and Innovation conference

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IPP Desk
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Media Expo India 2019

Media Expo India 2019 is just round the corner. Scheduled from 21 to 23 February 2019, the show will be held at the Bombay Exhibition Center (BEC), Mumbai in Hall 3. The exhibition will cover an area of 8,100 square meters and is expected to be attended by more than 125 exhibitors and around 12,500 visitors. This international trade exhibition, targeted at the indoor and outdoor advertising and signage industry, boasts of a successful legacy of over two decades and is a trusted business platform that brings together leading global brands and creative professionals to converge and discover path-breaking future technologies. At the event, exhibitors will showcase trend-setting products across diversified segments, launch innovative technology solutions, and establish business longevity besides tapping new buyer groups.

It offers an excellent opportunity for networking with global industry players and forge new alliances. Visitors at the event can witness biggest industry convergence and get source effective advertising and branding solutions.

Signage, Outdoor Advertising – Technology and Innovation conference

The first edition of ‘Signage, Outdoor Advertising – Technology and Innovation’ conference will be held on 21 and 22 February 2019. The conference is the initiative of the established trade show, Media Expo, and is co-located with its 44th edition in Mumbai at BEC.

The conference focuses on indoor and outdoor signage and advertising in the form of billboards, banners, volumetric letters, road signs, neon signs, poster, flags, digital, transit and much more. The conference will deliberate on adapting the latest technologies in signage and out-of-home advertising and discussing the progressive innovative solutions which captures the interest of the target audience in the crowd.

The key highlights of the conference will be the future of outdoor advertising in the Indian scenario, increasing the sales at a retail store, scope of digital signage as indoor signage and in outdoor advertising, fleet graphics and advertising – in trend, innovation on billboards, evolving technologies in printing solutions and environment regulations and road safety regulations.

Hyderabad-based Inflatables Pvt. Ltd. will exhibit its advertising solutions at Media Expo Mumbai 2019, at Stand D-57. At Stand D-40, Majix Computing will exhibit futuristic hologram fans.

Colorjet will be exhibiting its 6-color wide format 3.2 meter eco-solvent technology to promote green printing on fabrics at Stand B-10. Rutland-DCC Ink Manufacturing will showcase its DCC dye sublimation model, which is designed especially for high-fashion, fast fashion, and for performance apparel printing at Stand E-17. Aidio All-In-One Android Touchscreen will be on display at Aiddition Technologies’s stand at D-182. Arrow Digital will be unveiling the samples of its newly launched H1625 LED – an entry-level production printer and Kornit Storm–II – an industrial digital direct to garment printer at Media Expo Mumbai 2019.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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