Media Expo India 2019 – The clock is ticking

Signage, Outdoor Advertising – Technology and Innovation conference

Media Expo India 2019

Media Expo India 2019 is just round the corner. Scheduled from 21 to 23 February 2019, the show will be held at the Bombay Exhibition Center (BEC), Mumbai in Hall 3. The exhibition will cover an area of 8,100 square meters and is expected to be attended by more than 125 exhibitors and around 12,500 visitors. This international trade exhibition, targeted at the indoor and outdoor advertising and signage industry, boasts of a successful legacy of over two decades and is a trusted business platform that brings together leading global brands and creative professionals to converge and discover path-breaking future technologies. At the event, exhibitors will showcase trend-setting products across diversified segments, launch innovative technology solutions, and establish business longevity besides tapping new buyer groups.

It offers an excellent opportunity for networking with global industry players and forge new alliances. Visitors at the event can witness biggest industry convergence and get source effective advertising and branding solutions.

Signage, Outdoor Advertising – Technology and Innovation conference

The first edition of ‘Signage, Outdoor Advertising – Technology and Innovation’ conference will be held on 21 and 22 February 2019. The conference is the initiative of the established trade show, Media Expo, and is co-located with its 44th edition in Mumbai at BEC.

The conference focuses on indoor and outdoor signage and advertising in the form of billboards, banners, volumetric letters, road signs, neon signs, poster, flags, digital, transit and much more. The conference will deliberate on adapting the latest technologies in signage and out-of-home advertising and discussing the progressive innovative solutions which captures the interest of the target audience in the crowd.

The key highlights of the conference will be the future of outdoor advertising in the Indian scenario, increasing the sales at a retail store, scope of digital signage as indoor signage and in outdoor advertising, fleet graphics and advertising – in trend, innovation on billboards, evolving technologies in printing solutions and environment regulations and road safety regulations.

Hyderabad-based Inflatables Pvt. Ltd. will exhibit its advertising solutions at Media Expo Mumbai 2019, at Stand D-57. At Stand D-40, Majix Computing will exhibit futuristic hologram fans.

Colorjet will be exhibiting its 6-color wide format 3.2 meter eco-solvent technology to promote green printing on fabrics at Stand B-10. Rutland-DCC Ink Manufacturing will showcase its DCC dye sublimation model, which is designed especially for high-fashion, fast fashion, and for performance apparel printing at Stand E-17. Aidio All-In-One Android Touchscreen will be on display at Aiddition Technologies’s stand at D-182. Arrow Digital will be unveiling the samples of its newly launched H1625 LED – an entry-level production printer and Kornit Storm–II – an industrial digital direct to garment printer at Media Expo Mumbai 2019.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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