Management buyout at ppi Media

Full steam ahead into the future

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PPI Media
Dr. Hauke Berndt (in picture) along with Manuel Scheyda and Alexander Eck took over ppi Media GmbH as a part of a management buyout

On 1 January 2019, managing directors Dr. Hauke Berndt and Manuel Scheyda together with the strategic investor Alexander Eck took over ppi Media GmbH as part of a management buyout.

With the management buyout, ppi Media is separating from the Eversfrank Group, which acquired the company from manroland AG in 2012, and will in future focus on its own core business. The software company with over 100 employees at its locations in Kiel, Hamburg, and Chicago sells integrated software solutions. The solutions ranging from cross-media editorial systems to entire publishing workflows are distributed in more than 20 countries for customers who belong to the “who-is-who” of the international media industry.

The buyout enables ppi Media to focus its digital solutions on the challenges of the media industry. “We will invest even more specifically in products and markets that will strengthen and expand ppi Media’s position in the publishing industry in the long term,” says Managing Director Dr. Berndt.

“The decision to take the helm at ppi Media was an easy one. We are optimally positioned in a media environment characterized by innovation and change,” says Manuel Scheyda. In addition to the two managing directors, who together hold most of the shares, the strategic investor and IT entrepreneur Alexander Eck will become a shareholder of ppi Media GmbH and will advise the management on strategic issues. “The team’s high level of competence, the excellent customer base and the cultural change an MBO can bring about opens up excellent opportunities for the future,” says Eck, explaining his commitment.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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