APP to invest US$ 3.5 billion in Andhra Pradesh

New 5,000 MT paper plant in Prakasa m district

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APP
Founded in 1972, Asia Pulp & Paper has an annual capacity of more than 18 million tons. The company is operating in 120 countries across six continents. In the 1990s APP built the Sinar Mas paper mill in Maharashtra to manufacture coated papers which was eventually sold to Indian paper manufacturer Ballarpur in 2001.

Hyderabad, 9 January 2019. Giving a boost to the economic development of the region, Indonesia’s Sinarmas Group’s Asia Pulp & Paper has concluded a deal with Andhra Pradesh Economic Development Board to establish a paper plant that will eventually be its biggest at 5,000 metric tons. The Indonesian paper company will set up a paper unit at Ravur village in Andhra Pradesh’s Prakasam district with a foreign direct investment of US$ 3.5 billion (approximately Rs. 24,000 crore). The company has proposed to build the unit on 2,500 acres and when complete it says it will create 4,000 jobs directly and perhaps indirect employment to another 10,000.

The announcement says that the project is likely to uplift the livelihood of about 50,000 farmers in the area who will provide eucalyptus wood material for the pulp needed to manufacture paper. The paper unit will be completed in two phases. At the end of the second phase it should have a capacity of approximately 5 million metric tons of paper and board.

The deal was signed in the presence of Andhra Pradesh chief minister N Chandrababu Naidu who was in Prakasam district to inaugurate the pylon of the new Ramayapatnam port in Ravur village. Welcoming the APP initiative, the chief minister said that the state will witness rapid growth with the upcoming paper unit and the Ramayapatnam port that are both in Prakasam district.

He said that the new port and the paper unit will transform the economic scenario of the state. He also sought cooperation of the farmers and said that the government will give top priority for their empowerment. The chief minister also asked the management of the Indonesian paper major to complete the project within 20 months.

Founded in 1972, Asia Pulp & Paper has an annual capacity of more than 18 million tons. The company is operating in 120 countries across six continents. In the 1990s APP built the Sinar Mas paper mill in Maharashtra to manufacture coated papers which was eventually sold to Indian paper manufacturer Ballarpur in 2001.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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