Native Advertising Trends 2018 – the Magazine Industry

Native advertising grows to 31% in magazines in 2017

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On 5 December 2018, FIPP’s Insight News presented the Native Advertising Trends 2018. This year has seen a dramatic increase in the financial importance of native advertising. For the third year in a row, the findings of the annual global study were presented in cooperation with the Native Advertising Institute covering native advertising trends in the magazine industry. This report will give you first-hand insights on the latest trends in native advertising and what you should be doing to stay ahead of the curve.

Download now: Native Advertising Trends 2018 – the Magazine Industry

On average, native made up 31% of overall advertising revenue for magazine publishers in 2017 — up from 21% in 2016. This has in turn lead to increased expectations among publishers for the 2018 results. 69% of magazine publishers expect that native will have driven more of their annual advertising revenue this year than last year, and they expect native to drive 46% of their total annual advertising revenue in three years. This is up from the 2017 three-year projection of 40%.

The research provides you with answers to:

  • How magazine publishers view native advertising in general
  • Budget expectations for native advertising in the magazine industry
  • How publishers are organising around their native advertising efforts
  • How the magazine publishers measure native advertising effectiveness
  • Threats and opportunities according to magazine publishers

The findings in this report are based on answers from 150 magazine executives from 41 countries across the globe.

Download the Native Advertising Trends 2018 Report (free)

Courtesy: https://www.fipp.com/news/insightnews/native-advertising-trends-2018-magazines

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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