Native Advertising Trends 2018 – the Magazine Industry

Native advertising grows to 31% in magazines in 2017

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On 5 December 2018, FIPP’s Insight News presented the Native Advertising Trends 2018. This year has seen a dramatic increase in the financial importance of native advertising. For the third year in a row, the findings of the annual global study were presented in cooperation with the Native Advertising Institute covering native advertising trends in the magazine industry. This report will give you first-hand insights on the latest trends in native advertising and what you should be doing to stay ahead of the curve.

Download now: Native Advertising Trends 2018 – the Magazine Industry

On average, native made up 31% of overall advertising revenue for magazine publishers in 2017 — up from 21% in 2016. This has in turn lead to increased expectations among publishers for the 2018 results. 69% of magazine publishers expect that native will have driven more of their annual advertising revenue this year than last year, and they expect native to drive 46% of their total annual advertising revenue in three years. This is up from the 2017 three-year projection of 40%.

The research provides you with answers to:

  • How magazine publishers view native advertising in general
  • Budget expectations for native advertising in the magazine industry
  • How publishers are organising around their native advertising efforts
  • How the magazine publishers measure native advertising effectiveness
  • Threats and opportunities according to magazine publishers

The findings in this report are based on answers from 150 magazine executives from 41 countries across the globe.

Download the Native Advertising Trends 2018 Report (free)

Courtesy: https://www.fipp.com/news/insightnews/native-advertising-trends-2018-magazines

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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