B&R’s automation solutions at Printpack 2019

Building scalable and modular machines

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At the upcoming Printpack 2019, automation specialist B&R Industrial Automation will be highlighting its modular, flexible and integrated solutions, which help machine builders, cost-effectively build scalable and modular machines.

High availability and efficiency with low downtimes are also some needs of machines as well as factories. To cater to these demands, we will be displaying our solutions for predictive maintenance, condition & energy monitoring and edge architectures for Industrial IoT ready machines and factories at the show,” says Ninad Deshpande, head- marketing, B&R Industrial Automation. “Printpack India provides a great platform for all the machine builders from the printing industry to display and interact with their customers on a common platform,” he adds.

Deshpande argues that digitization is the key to providing individualized printed products. Today, trends toward increased individualization and personalization for targeted marketing campaigns are driving demands for shorter print runs and faster turnaround times, he says. “Goals such as increased production flexibility, reduced downtime, minimized wastage and more efficient line integration can all be achieved much more easily with an integrated automation solution,” he adds.

B&R has been a pioneer in providing integrated automation solutions. It offers high-precision motion control and ready-made technology solutions such as virtual sensing and model predictive control, register control, multi-zone tension control, registration mark detection and processing, compensation of motor cogging and winding calculator to name a few.

Talking about the type of visitors the company expects to meet, Deshpande says, “Printpack has most of our machine builders displaying various machines. We expect to meet customers and visitors striking discussions focusing on technology and way forward. In such big vertical fairs, we usually expect technology to be a center point for discussion with our customers.”

At Printpack B&R will at Hall 14 Stall J68/J69/J70.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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