B&R’s automation solutions at Printpack 2019

Building scalable and modular machines

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At the upcoming Printpack 2019, automation specialist B&R Industrial Automation will be highlighting its modular, flexible and integrated solutions, which help machine builders, cost-effectively build scalable and modular machines.

High availability and efficiency with low downtimes are also some needs of machines as well as factories. To cater to these demands, we will be displaying our solutions for predictive maintenance, condition & energy monitoring and edge architectures for Industrial IoT ready machines and factories at the show,” says Ninad Deshpande, head- marketing, B&R Industrial Automation. “Printpack India provides a great platform for all the machine builders from the printing industry to display and interact with their customers on a common platform,” he adds.

Deshpande argues that digitization is the key to providing individualized printed products. Today, trends toward increased individualization and personalization for targeted marketing campaigns are driving demands for shorter print runs and faster turnaround times, he says. “Goals such as increased production flexibility, reduced downtime, minimized wastage and more efficient line integration can all be achieved much more easily with an integrated automation solution,” he adds.

B&R has been a pioneer in providing integrated automation solutions. It offers high-precision motion control and ready-made technology solutions such as virtual sensing and model predictive control, register control, multi-zone tension control, registration mark detection and processing, compensation of motor cogging and winding calculator to name a few.

Talking about the type of visitors the company expects to meet, Deshpande says, “Printpack has most of our machine builders displaying various machines. We expect to meet customers and visitors striking discussions focusing on technology and way forward. In such big vertical fairs, we usually expect technology to be a center point for discussion with our customers.”

At Printpack B&R will at Hall 14 Stall J68/J69/J70.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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