Xerox India names Vineet Gehani Technology and Channels director

Gehani appointed to drive growth in Indian and South Asian markets

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xerox india
Vineet Gehani

Xerox India has appointed Vineet Gehani as director of Technology and Channels. Vineet, who joins Xerox from HP, will help the brand drive further growth in the Indian and South Asian markets with an increased focus on expanding Xerox’s technology availability across the channel.

Vineet will lead the channel sales team in India and South Asia, helping drive profitability for all Xerox products and services such as office equipment, production printing equipment, channel managed print services and solutions, consumables and paper as well as focus on strategic partner development and expanding Xerox’s go-to-market network.

Xerox is one of the most well-known and trusted business solution providers in the market. I look forward to building a stronger channel partner network and to find new ways to deliver more value and support to the company in its strategic growth,” Gehani says.

At HP, Vineet led National Sales for Consumer Business, PC & Print Business. He led the teams to deliver business priorities on volume, revenue, profitability, premium product mix and market share through robust distribution and retail channels. Prior to this, he was with Samsung as Head Online Sales (E-Commerce Business) and Mobile Accessory Business. He also holds a Master of Business Administration degree in Management from Indian Institute of Social Welfare and Business Management – Kolkata.

We are excited to have Vineet lead our Technology and Channels business in India. He brings with him rich professional experience of over 21 years in varied go-to-market and product management roles across diverse industries. We are certain that his experience in helping technology companies accelerate their growth will be invaluable to Xerox. With his deep understanding of the channel ecosystem as well as the technology industry, we trust our business in India will reach greater heights and newer markets,” Raj Kumar Rishi, managing director of Xerox India concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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