MEDIASCOPE –Marrying media with tech

Vanita Kohli-Khandekar, columnist and writer, Business Standard

SHAREit, a file sharing app, has 1.5 billion users worldwide. Of these, more than 400 million are in India making it the Chinese firm’s biggest market. Earlier this year, SHAREit acquired FastFi1mz, an Indian over-the-top (OTT) app for a reported US$ 13 million (approximately Rs. 90 crore). MX Player, which allows users to watch more or less all video formats, has over 175 million regular users in India. In July this year, one of India’s largest media firms, the Times Group paid about US$ 140 million (approximately Rs. 980 crore) to acquire it.

First published in the Business Standard, New Delhi on 12 September 2018. Reprinted with permission.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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