Digital News Publishers Association formed

India’s biggest media companies get together for digital media

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Ten of India’s biggest media companies, who claim that they collectively reach 70% of India’s online audience, announced on 22 September 2018, a new group or collective called the Digital News Publishers Association. The organization says it is committed to providing the most credible news in all languages to the Indian audience, to self-regulation and to promoting the business and editorial interests of all members.

At this point, one can only wonder if one of the intentions or purposes of the new association is to take on Google and Facebook for a better revenue share, but the WAN-IFRA conference in Hyderabad should be a good place to question some of the founders whether this is the case. However, don’t hold your breath for a straight answer, which could be an answer in itself.

Stating that the digital media space in India is growing exponentially, the group says that the DNPA has been formed to find ways to cooperate in maximizing the current and future potential of the industry. The 10 founding members of the DPA are – Dainik Bhaskar, India Today Group, NDTV, Hindustan Times, Indian Express, Times of India, Amar Ujala, Dainik Jagran, Eenadu and Malayala Manorama. The DNPA is self-funded with a nominal joining fee contribution from each publishing house. The organization says it is open to any online news publisher and that all memberships will be cleared by the board, although no criteria have been given at this time.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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