HP celebrates innovative printing solutions in Asia Pacific and Japan

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HP Inc. has announced the winners of the HP Asia Pacific and Japan (APJ) Large Format Sign & Display Digital Excellence Print Awards 2018. Now in its 10th year, the annual award recognizes PSPs who are creatively using HP’s Latex printing technologies to provide consumers with better brand experiences. Seven category winners were selected from 55 entries. They were judged on 31 August by industry leaders Wu Xianyi, executive committee member of the Design Business Chamber Singapore; Muralikrisghnan Rangan, chief executive officer of Print Lab; and Genevieve Chua, managing director of Spicers Asia and EXCO, Print & Media Association of Singapore.

“Over the past 10 years, we have challenged PSPs to enable brands to connect with their customers in new ways at the point of purchase,” said Michael Boyle, general manager, Asia Pacific and Japan Graphics Solutions Business, HP Inc. “The sign and display industry is one of the most exciting and fastest-growing segments in the commercial print industry. At HP we see our role as technology enablers and our PSPs are continuing to leverage our solutions to create new and innovative work.”

The category winners demonstrated outstanding creativity, innovation and positive brand impact through their work – all of which were developed by HP’s large format printing technology. The HP Latex offers vibrant colors, the glossiest whites and high scratch resistance with its water-soluble inks. Together, these allow PSPs the versatility to expand into new applications in retail, outdoor signage, window graphics, events and exhibitions, decoration and car wrapping.

Here is the list of the Grand Winners and Category Winners:

GRAND WINNER
Fuji Kogyo (Japan): The wallpaper, made of glass beads and printed, non-woven fabric, showed realistic color payoff. Overall, the creative wallpaper made the room’s aesthetic more elegant and gave it the illusion of a bigger space.

GRAND WINNER
CATEGORY WINNER: VEHICLE GRAPHICS
Bailey Print Group (Australia): The display showcased larger-than-life cut-outs while ensuring zero safety risk while the truck is in motion.

GRAND WINNER
CATEGORY WINNER: DECORATION
Bailey Print Group (Australia): The group created a showroom to enable sensory experiences by printing on surfaces such as cushion covers, furniture upholstery, roller blinds and tables. These helped display the possibilities in the ‘printerior’ sector.

CATEGORY WINNER: PEOPLE’S CHOICE
Pinwheel Media Group (Philippines): The new design of Jollibee Foods Corporation used a variety of substrates and mixed media to highlight the brand feel and flavor, adding vibrance to the store’s overall look. This entry obtained 96% of the online votes.

CATEGORY WINNER: CREATIVE GIFTS
Asakura Inc. (Japan): The company’s drawstring bags are designed to be the best gifts in any season. Printed on non-woven fabric, the bags did not have compromised ink quality even with their soft and thin material.
CATEGORY WINNER: FASHION/ACCESSORIES
Bailey Print Group (Australia): The bags are made from clear PVC and acrylic felt cores with printed polyurethane leather interchangeable skins so the bags can be personalized for any occasion. They are also scratch resistant and free of volatile organic compounds.

CATEGORY WINNER: OUTDOOR ADVERTISING
Shibaura House (Japan): As part of an annual exhibition, KYOTOGRAPHIE displayed an outdoor banner made of mesh PVC. The banner withstood harsh weather conditions and retained the print, even without any coating as base.

CATEGORY WINNER: RETAIL POP/POS
Spectrum Scan (India): Spectrum Scan’s unit structure attracted customers with vibrant print quality and color. The unit was also designed to be a selfie shooting point for customers, increasing personal interaction with the brand.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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