HP celebrates innovative printing solutions in Asia Pacific and Japan


HP Inc. has announced the winners of the HP Asia Pacific and Japan (APJ) Large Format Sign & Display Digital Excellence Print Awards 2018. Now in its 10th year, the annual award recognizes PSPs who are creatively using HP’s Latex printing technologies to provide consumers with better brand experiences. Seven category winners were selected from 55 entries. They were judged on 31 August by industry leaders Wu Xianyi, executive committee member of the Design Business Chamber Singapore; Muralikrisghnan Rangan, chief executive officer of Print Lab; and Genevieve Chua, managing director of Spicers Asia and EXCO, Print & Media Association of Singapore.

“Over the past 10 years, we have challenged PSPs to enable brands to connect with their customers in new ways at the point of purchase,” said Michael Boyle, general manager, Asia Pacific and Japan Graphics Solutions Business, HP Inc. “The sign and display industry is one of the most exciting and fastest-growing segments in the commercial print industry. At HP we see our role as technology enablers and our PSPs are continuing to leverage our solutions to create new and innovative work.”

The category winners demonstrated outstanding creativity, innovation and positive brand impact through their work – all of which were developed by HP’s large format printing technology. The HP Latex offers vibrant colors, the glossiest whites and high scratch resistance with its water-soluble inks. Together, these allow PSPs the versatility to expand into new applications in retail, outdoor signage, window graphics, events and exhibitions, decoration and car wrapping.

Here is the list of the Grand Winners and Category Winners:

Fuji Kogyo (Japan): The wallpaper, made of glass beads and printed, non-woven fabric, showed realistic color payoff. Overall, the creative wallpaper made the room’s aesthetic more elegant and gave it the illusion of a bigger space.

Bailey Print Group (Australia): The display showcased larger-than-life cut-outs while ensuring zero safety risk while the truck is in motion.

Bailey Print Group (Australia): The group created a showroom to enable sensory experiences by printing on surfaces such as cushion covers, furniture upholstery, roller blinds and tables. These helped display the possibilities in the ‘printerior’ sector.

Pinwheel Media Group (Philippines): The new design of Jollibee Foods Corporation used a variety of substrates and mixed media to highlight the brand feel and flavor, adding vibrance to the store’s overall look. This entry obtained 96% of the online votes.

Asakura Inc. (Japan): The company’s drawstring bags are designed to be the best gifts in any season. Printed on non-woven fabric, the bags did not have compromised ink quality even with their soft and thin material.
Bailey Print Group (Australia): The bags are made from clear PVC and acrylic felt cores with printed polyurethane leather interchangeable skins so the bags can be personalized for any occasion. They are also scratch resistant and free of volatile organic compounds.

Shibaura House (Japan): As part of an annual exhibition, KYOTOGRAPHIE displayed an outdoor banner made of mesh PVC. The banner withstood harsh weather conditions and retained the print, even without any coating as base.

Spectrum Scan (India): Spectrum Scan’s unit structure attracted customers with vibrant print quality and color. The unit was also designed to be a selfie shooting point for customers, increasing personal interaction with the brand.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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