Scrapbook – Children’s Publishing Conclave by FICCI on 25 August 2018

Addressing children’s learning requirements and the role of publishers in it

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The Federation of Indian Chambers of Commerce and Industry (FICCI) will host Children’s Publishing Conclave, Scrapbook, on 25 August 2018 in New Delhi. The platform will explore the relationship between the different players in the ecosystem including children content creators, publishers, offline and online service providers, technology disrupters, teachers, schools, parents, children and policy makers. Scrapbook will focus on the important facets of a child’s individual learning requirements, and the role publishers can play in addressing the same.

The event will feature over 30 leading speakers from the government, publishing sector and educational institutions. They will ideate, debate and explore cooperation for coming future. In addition, FICCI is expecting over 200 delegates from the government, state education boards, publishers, content creators, digital disruptors, animators, illustrators, schools and teachers to participate in the program.

The one-day program will focus on policy advocacy to nurture collaboration between schools, government and children’s publishers to enhance learning outcome in the K-12 educational space. It will highlight concerns related to children’s content of schools and academicians to government and publishing sector. Furthermore, it will address the role of publishers in curriculum development. The event will discuss collaboration with the edu-tech companies. Scrapbook will also talk about implementing theory of artificial intelligence on children content to enhance learning outcome. Lastly, changing role of technology in children content and its impact on K-12 education and promoting leisure reading amongst children will be discussed as well.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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