Neenah introduces 100% pure cotton papers

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NEENAH Cotton Papers
NEENAH Cotton Papers

Neenah, a market leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and label applications, has announced its recent investment to reinvigorate the cotton fiber paper category with its new NEENAH Cotton Papers, a 100% cotton paper.

“NEENAH Cotton Papers truly represent everything Neenah brings to the art and science of papermaking: impeccable quality and superior craftsmanship,” said Ellen Bliske, senior marketing manager, Neenah.

Created especially for letterpress design, modern correspondence and events with gravitas, NEENAH Cotton Papers provide the feel of fabric, a handmade aesthetic, and the natural strength to sustain letterpress, engraving and foil stamping, as well as offset and digital printing.

Available in four shades of white and three subtle colors, it’s the perfect palette for modern design applications as well as personal and business correspondence. The three on-trend colors: Mint, the ‘it’ color for the 2020s, Blush, a fresh take on millennial pink, and an elegant and timeless Gray.

NEENAH Cotton Papers are offered in a Smooth, Wove and Letterpress finish. “The luxuriously soft Letterpress finish is unsized and uncalendered, resulting in an extra toothy, handmade feel that is rare and special,” says Bliske.

A Letterpress Digital finish is offered in 90 and 110 Cover; engineered to perform on the latest digital printing presses.

With a full range of available weights, NEENAH Cotton Papers are perfect for all types of applications including party invitations, business cards, personal stationery, business correspondence, letterhead and holiday cards.

Crafted by skilled machine tenders in Wisconsin from the finest cotton fibers, NEENAH Cotton Papers are naturally sustainable, made from cotton linters – a by-product of the cotton industry that is recognized by the EPA as recovered fiber. “As a leading maker of cotton fiber papers for well over a century, the introduction of NEENAH Cotton Papers represents our love for paper and our enduring legacy brought to life,” says Bliske.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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