Neenah, a market leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and label applications, has announced its recent investment to reinvigorate the cotton fiber paper category with its new NEENAH Cotton Papers, a 100% cotton paper.
“NEENAH Cotton Papers truly represent everything Neenah brings to the art and science of papermaking: impeccable quality and superior craftsmanship,” said Ellen Bliske, senior marketing manager, Neenah.
Created especially for letterpress design, modern correspondence and events with gravitas, NEENAH Cotton Papers provide the feel of fabric, a handmade aesthetic, and the natural strength to sustain letterpress, engraving and foil stamping, as well as offset and digital printing.
Available in four shades of white and three subtle colors, it’s the perfect palette for modern design applications as well as personal and business correspondence. The three on-trend colors: Mint, the ‘it’ color for the 2020s, Blush, a fresh take on millennial pink, and an elegant and timeless Gray.
NEENAH Cotton Papers are offered in a Smooth, Wove and Letterpress finish. “The luxuriously soft Letterpress finish is unsized and uncalendered, resulting in an extra toothy, handmade feel that is rare and special,” says Bliske.
A Letterpress Digital finish is offered in 90 and 110 Cover; engineered to perform on the latest digital printing presses.
With a full range of available weights, NEENAH Cotton Papers are perfect for all types of applications including party invitations, business cards, personal stationery, business correspondence, letterhead and holiday cards.
Crafted by skilled machine tenders in Wisconsin from the finest cotton fibers, NEENAH Cotton Papers are naturally sustainable, made from cotton linters – a by-product of the cotton industry that is recognized by the EPA as recovered fiber. “As a leading maker of cotton fiber papers for well over a century, the introduction of NEENAH Cotton Papers represents our love for paper and our enduring legacy brought to life,” says Bliske.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
