Sahitya Akademi to confer translation prize to Pratibha Agarwal


The Sahitya Akademi Award is a literary honour conferred by the Sahitya Akademi. It is India’s National Academy of Letters to the authors of most outstanding books published in any of the 24 major languages of India that are recognized by the organization. It was established in 1954 and the award comprises of a plaque and a cash prize of Rs. 1,00,000. Additionally, the purpose of this award is to recognize and promote excellence in writing and also acknowledge new trends.

Awards for translations were instituted in 1989 at the instance of the then Prime Minister of India, PV Narasimha Rao. The Sahitya Akademi annually gives these awards for outstanding translations of major works in other languages into one of the 24 major Indian languages. Furthermore, this award comprises of a plaque and a cheque of Rs. 50,000.

This year, the Sahitya Akademi will confer the translation prize to Pratibha Agarwal, a Hindi writer and scholar. In addition, the event will take place at the Sahitya Akademi conference hall, New Delhi on Tuesday, 7 August 2018.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here