The weekly Verdigris blog – Fab India

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Recent government commitments to renewable energy could spell enhanced opportunities for print in India. The print industry everywhere thrives because most of its practitioners are small companies with relatively few employees. They operate in fairly confined, local markets and share with their larger counterparts a dependence on reliably energy supplies. In markets where energy stability is not a given, such as India, printing companies face an additional hurdle as well as the usual hurly burly of business. Just imagine what energy security could do in such geographies, not only for the graphics industry but also for its customers, especially in the packaging sector.

In India the prospect of predictable energy suppliers just got a whole lot better. India’s power minister, RK Singh, recently said that the country’s goal of producing 175 gigawatts of electricity from renewable energy sources with less complex supply chains will be hit “well before 2022.” And the head of the Indian coal board recently admitted that the days of coal are numbered. According to a report from Coal India, it is “only a matter of time” before coal loses out to renewable energy sources including solar and wind power. Coal India is the world’s biggest coal producer and made the statement as part of its declaration of goals for 2030.

Big things happen when lots of little things start coming together and this latest news has the potential to make a massive difference across India’s graphics industry. Increased certainty and reliability of energy supply will improve confidence and business predictability. Reliable cold supply chains will create opportunities for new packaging applications and cocreation projects between brands and consumers. With energy supply no longer an unknown India’s printers and brands will be able to trust that their print media projects will be completed when expected, especially at local level where brand engagement can be most effective.

And India’s 250 million households are expected to have access to electricity by the end of the year according to Mr Singh. Whether they will access it or not is another matter, however some proportion of these consumers may be prospective buyers of print. They may opt to use print for interior décor, photobooks and other applications, which adds up to a massive opportunity for brands and for service providers. Reliable energy mitigates a tangible business risk and ideally should make production more convenient and cheaper for print buyers. This is not just encouraging for India’s printers, large and small, but for the customers they serve. From packaging and sign and display work, through to photobooks and posters this can only be good news for print media and for suppliers to the market.

This article was produced by the Verdigris Project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, HP, Kodak, Kornit, Ricoh, Spindrift, Splash PR, Unity Publishing and Xeikon.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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